The Tackle Your Feelings campaign, run by Rugby Players Ireland and funded by the Z Zurich Foundation, has today released the final video in their reverse role-modelling series to highlight racist online abuse by using examples directed at rugby players.
As part of today’s launch, Irish International and Harlequins Rugby player Anna Caplice and former British and Irish Lions, England and Harlequins winger Ugo Monye are encouraging people to #BeKind online during the final weekend of this year’s Guinness Six Nations.
The animated video launched today features children in a playground setting discussing the Irish rugby team and giving their negative opinions on the players based on their country of birth and ethnicity.
The script was devised from real tweets directed at Irish rugby players, but instead of trolls, we hear the voices of children abusing rugby players.
The video poses the question to anyone who has posted harmful comments, whether they would be happy with a child speaking about the players in the playground as they do online? The two previous animations highlighted trolling behaviour and sexism on social media.
Sport for Business Partners
