Sport for Business’ Coverage of Euro 2016 is supported by Official Tournament and FAI Partner Continental Tyres
The Irish team at the Euro’s completed a clean sweep of the top four most viewed programmes on Irish television this year with a massive 1.34 million people tuning in at the peak of the defeat to France on Sunday afternoon.
The average audience was 1.26 million, 30,000 more than the win over Italy though the peak number for the closing minutes of that game last Wednesday reached 1.45 million.
The opening game of Ireland’s campaign against Sweden drew an average audience of 1.08 million while the defeat to Belgium on Saturday afternoon, June 18th was the fourth most watched programme with an average viewer figure of 925,000.
“On a huge weekend for Irish sport it has been a privilege for RTÉ Sport to bring four live UEFA EURO 2016 games, two highlights shows, two live GAA Championship games, the Sunday Game highlights, the Irish Derby and the National Athletics Championships to RTÉ television viewers,” said RTÉ Group Head of Sport Ryle Nugent.
“Add in radio coverage of most of the above along with both Ireland v South Africa and the U20’s World Cup Final between Ireland and England and that was some weekend.”
“As the national broadcaster, we are also proud that the highest audience of the year tuned into RTÉ2’s coverage as the nation united behind the boys in green.”
The viewing figures show the power of sport to attract live audiences like no other and with these figures all representing live watching withy no time shifting they will also have been a massive boon to advertising brands including Hyundai, and Continental Tyres whose advertising stings have been seen in and out of each advertising break through the tournament.
Check out the Livewire Euro’s Insider from last week and join us again on Thursday for the latest news from how the big brands are performing…
Sport for Business’ Coverage of Euro 2016 is supported by Official Tournament and FAI Partner Continental Tyres
