The GAA has awarded a license to produce an off-pitch Lifestyle clothing range to The Marketing Hub who have launched the range under the Ganzee brand.

The license will allow Ganzee.ie to produce a wide range of off-pitch clothing items aimed at GAA fans across Ireland and beyond.

Gaelic Games stars Padraic Maher, Damien Comer, Orla Finn and Katie Power were on hand to launch ganzee.ie and are pictured above and below.

The range will include 31 Counties within Ireland as well as London and New York. Dublin is not included as it has a separate commercial arrangement for licensing the Dublin GAA brand.

This is the 8th license that the GAA has issued to allow its brand and marks to be carried on leisure and team wear. The others are with Azzurri in Waterford, Gaelic Armour in Offaly, IntoSport in Kilkenny, KC Leisure in Westmeath, Masita in Meath, McKeever Sports in Armagh and O’Neills who dominate the market.

Marketing

The Marketing Hub behind Ganzee.ie is a Dublin based company set up by Art and Timmy McGann who have specialised in marketing logistics and promotional activity since 1995.

The company core activity is assisting major brands, both Irish and international, in devising and implementing marketing campaigns.

This includes short-run print of stands and wall graphics and the provision of branded clothing such as hoodies, T-Shirts, caps, and other items.

It was the expertise in this area that led them to explore the market for fanwear and sports-related wall graphics that are also included in the license.

Paul Moloney, a former sports marketing expert with the Adidas brand in Ireland, has been associated with Ganzee from the inception and is one of the team working on their on-line fanwear business at www.ganzee.ie.

Profile

“We are delighted to be working with the GAA on such a high profile project,” said Timmy McGann.

“Fanwear is now a major part of the overall sporting apparel business. Major sporting franchises and organisations have moved from simply selling replica shirts to creating a range of more fashionable clothing that also allows fans to express their support for teams.”

“Sport is also becoming a core family pursuit and therefore we are targeting the Ganzee lifestyle range at men, women and kids. There are already tens of thousands of garments featured on the site, we will continue to expand the range adding new colours, designs and clothes on a weekly basis.”

“The Ganzee range does not compete with the replica shirt and branded team wear. It sits beside this, much larger market segment and gives the sports fan more choice, allowing an individual to demonstrate their passion while accommodating their own taste in clothing and design.”

“We see this as expanding an attractive offering to GAA fans across the country,” added GAA Commercial Director Peter McKenna.

“I look forward to a time when we can welcome our fans back to games wearing their county colours in a new way.”

Sport for Business Partners