This Friday we will host the eighth annual group of our Sport for Business PwC 30 Under 30.

They have been identified as young people working in and around the business of sport who have shone in the early part of their careers and will likely go on to become leaders of the future.

A common thread among those that have gone before has been their commitment to education and to learning the tools of their respective trade before going on to apply them.

This year like in every other one there is a strong representation from the UCD Undergraduate courses in sport and exercise management and especially the Masters Course in Sport Management.

The one-year full-time or two-year part-time MSc programme is targeted at graduates aiming to develop a career in the Sport industry and also experienced professionals who wish to enhance their career opportunities within this field.

That blend of those who are coming in and those who are advancing through the sporting ecosystem is proving to be a winner.

Among the alumni who have gone on to apply their learning at the highest levels are Cliona O’Leary, just appointed as the new Public Affairs, Communications, and Marketing Director at Swim Ireland, Conor Molan, the High-Performance Investment Manager at World Rugby, Evanne Ní Chuillin at RTÉ and many more.

“From a Masters point of view it’s not only important who you are taught by but who you are taught alongside,” said Dr Joel Rookwood, Assistant Professor at the UCD School of Public Health, Physiotherapy and Sports Science at UCD.

The course grew out of a demand from the sector, initially based on continuous professional development but then growing into a Master’s course that has grown and developed.

“The course content has developed in line with the sector, ensuring that the graduates will be very much on the point of where sport is going rather than where it is,” added James Matthews who led the course from 2013 to 2020 and remains involved.

“Governance and Sustainability are two key areas that have developed over the years and that have helped us to remain very relevant.”

The reputation of the course is high not only in Ireland but at a global level. In the 2022 Ranking by Sport Business, it has climbed 10 places to be 24th in the world and is ranked seventh now in Europe.

This is the Olympics of Sports Education and UCD is performing at the highest level.

“This year we are looking at perhaps 50:50 in terms of Irish and overseas candidates for the Master’s Course,” said Eleni Theodoraki, Professor of Sports Management and the Leader of the Course.

“We are producing graduates that are making the industry stronger and that are also conducting their own research which is making the discipline of Sports Management not only highly respected but also highly effective.”

“We attract people from the public and the private sector, people from business and from sport, who are united by a love of sport and a passion to create better environments in which it can take place.”

The 2023/24 Masters Course application period closes next week. It is well worth taking a look if you are ready for the next stage of your career.

There are six core modules in Governance and Law; Leadership and People Management; Strategy and Operations Management; Marketing and Communications to which Sport for Business is an occasional contributor; Sports event Management; and the Management of High-Performance Sport.

It is perhaps one of the most important steps you might take in terms of career development.

Read more about the course and the application process here.