Swim Ireland and Ireland Active have launched a joint Jump Back In campaign to help give people in Ireland the confidence to return to swimming pools and gyms as they begin to reopen this week.

Pre-pandemic research showed that personal exercise and swimming consistently feature among the top three most popular activities for adults in Ireland. When health has never been higher on people’s priority, swimming and personal exercise provide a safe way to keep fit and healthy.

Led by expert guidance from Swim Ireland and Ireland Active, staff and facilities have made huge efforts to ensure they have been operating to the highest standards of public health, and a report by HIQA in November 2020 showed that only 0.9% of total reported cases in Ireland at the time came from sports settings, including gyms and fitness facilities.

It is also widely accepted, including by the HSE and NHS, that COVID-19 cannot survive in chlorinated pool water, making swimming in a swimming pool among the safest activities to take part in.

“As the National Governing Body of swimming for the island of Ireland, we couldn’t be more excited for pools to reopen and for swimmers, young and old, to get back in and begin to rekindle their love of the water once more,” said Swim Ireland CEO Sarah Keane.

“Whether you are learning to swim, swimming for your health and well-being, or swimming to compete, we are with you.”

“However, we recognise that your usual experience may differ with COVID-19 protocols in place, from changing requirements to pool timetables and session amendments, but we want to assure you that our pools are safe and ready for you to jump back in.”

“Through Jump Back In, we really want all pool users to know that Swim Ireland is here to support you on your journey to jump back in and Getting Ireland Swimming again.”

“It has been an incredibly challenging time for our sector and the last six months have been particularly hard for our members,” added Karl Dunne CEO Ireland Active, the Leisure, Health & Fitness Association of Ireland.

“They have shown tremendous courage and resilience having to make tough operational decisions while facing no membership income during this period of lockdown.”

“We are pleased to see our member’s gyms, pools and leisure centres reopen their doors, which will come as a long-awaited relief to these businesses and the communities they proudly serve”.

”These facilities are essential for the health and wellbeing of so many communities and can now begin again to support the physical, wellbeing, and social recovery of the nation. Our members cannot wait to welcome everyone back.”


30 National Governing Bodies of Sport, including Swim Ireland and Ireland Active; over 100 of Ireland’s biggest sporting sponsors as well as media, agencies, local authorities and national Government are among the 250+ members of the Sport for Business network of sporting and business organisations working together across a number of key areas.


Sport for Business Partners