The International Rugby Experience closed its doors in Limerick just before Christmas, doing so with what is said was with “profound disappointment.”
“From the outset, our goal was to help support Limerick city by gifting the building to the people of Limerick. Unfortunately, this has not been realised,” read a statement issued by the owners.
“We extend our heartfelt gratitude to every team member who worked tirelessly on growing all aspects of the business, and to the tens of thousands of visitors who walked through its doors—kicking with Jonny Wilkinson, passing a ball with Faf de Klerk, and enjoying the many other exciting activities this state-of-the-art facility had to offer.”
“We thank Paul O’Connell and Keith Wood for their dedication to the project along with the many local traders and organisations for their invaluable support since the beginning.”
“The IRE has brought over 60,000 people to Limerick city since opening in May 2023, including overseas visitors from 31 countries. Over 7,000 people came to visit Santa’s Secret Workshop, significantly adding to the “Christmas in Limerick” atmosphere and frequenting local cafes, shops and restaurants during their visit. We have hosted over 70 community and corporate events across our unique spaces.”
“Over the past 18 months, the IRE has contributed €9 million to the local economy. We worked with over 200 suppliers locally and regionally, including artisan crafts producers who supplied our store, as well as photographers, printers, media outlets and facilities management companies, amongst many others.”
“Last year, the International Rugby Experience was voted the nation’s favourite building in the Royal Institute of Architects in Ireland (RIAI) Public Choice Award.”
“In our short time in the heart of Limerick, it has been our great pleasure to contribute to the city and its communities.”
SPORT FOR BUSINESS PERSPECTIVE
This was an ambitious project with no expense spare in creating a state of the art experience of the sport, funded by JP McManus but in the long run planned to be handed over to the City. A difference of opinion on long term viability has seen that fail to happen, which is a great shame.
WHAT’S UP NEXT?
The work that has gone in, including to the building itself in the heart of the City remains visible and perhaps there will be a way found to allow it be saved after a break.
MEMBERSHIP AND EVENTS
Sport Ireland and the University of Limerick will be hosting our second Annual Sports Tourism in Ireland conference on March 20th.
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