Ireland’s Fittest Family returned to RTÉ One this month, proudly sponsored by leading community retailer and longtime supporter of the show, Londis.
Veteran coach and co-creator of the show, Davy Fitzgerald is back again and is joined by 2024 coaching champion Donncha O’Callaghan, World Champion and Olympic silver medalist Sonia O’Sullivan and camogie legend Anna Geary returning to the show following a season off. RTÉ 2FM presenter, Laura Fox, will once again host the show.
Now in its 6th year sponsoring the show, Londis is bringing the excitement of Ireland’s Fittest Family direct to their customers by giving away over €20,000 worth of prizes in store across the country. The in-store competition will give five schools the chance to win €2,000 worth of equipment. In addition, every store will give away a €100 O’Neill’s voucher to one lucky shopper.
“It’s great to have Ireland’s Fittest Family back for another year with our longstanding partner Londis on board for a 6th year,” said Fitzgerald at a launch event this morning.
“I’m looking forward to some great competition from the families competing and all the excitement this season has in store. As a Clare man, I’m also looking forward to renewing rivalries with Anna, Donncha and Sonia and hope we can get another victory over Cork this year.”
“We’re excited to be back for our sixth year of the partnership, added Conor O’Brien, Sales Director at Londis.
“As a family of retailers at Londis, we strongly regard the family values that sit at the heart of every community. For that reason, the show is the perfect fit for us and a way for us to give back through supplying sports equipment to schools and clubs across the country.
Saturday night’s episode included the Flaherty family from Dublin who suffered the tragedy of losing son Cillian after they had competed together.
This meant the series was pushed back on the schedule but the family had supported the show going ahead.
“On behalf of everyone at Londis, I extend our heartfelt condolences to the Flaherty family. We keep Cillian in our thoughts, having tragically passed away after the show was filmed, added O’Brien.
SPORT FOR BUSINESS PERSPECTIVE
It can hardly be imagined what the family went through but at its heart this show speaks to the strength of sport in creating family bonds and that is what all viewers and everyone involved in the show will have wished for the family watching last night.
WHAT’S UP NEXT?
The show will air each weekend over the coming weeks.
ALL TICKETS FOR THE SPORTING YEAR AHEAD ARE NOW SOLD OUT
The Sport for Business Membership comprises nearly 300 organisations, including all the leading sports and sponsors, as well as commercial and state agencies.
