With over 11,300 posts and 4.34 million posts, Olytico’s October 2024 Analysis details an especially impressive month for the League of Ireland accounts.
The analysis includes the title run-in of the SSE Airtricity League of Ireland and plenty more across the different sports that are members of the Sport for Business community.
Here is how our coverage of the monthly report will shape up during the week.
X Analysis – Monday
Facebook Analysis – Wednesday
Instagram Analysis – Thursday
TikTok Analysis – Friday
In the infographics below, we have ranked each of the organisations across a range of metrics on each network, including the most active, the most engaged with, and the most engaging content as well as engagements per 1,000 followers where possible.
It is important to note that this analysis is based on publicly available data. It does not include any analysis or insight on paid or promoted content. When % figures are used (unless otherwise stated), they refer to the previous month’s figures.
October 2024 Highlights on TikTok
318 TikToks (+34%) were posted by Sport for Business members in October, which resulted in 778,030 engagements (+47%) and 10.9 million views (+38%).
The United Rugby Championship (5.24 million), Ireland Football (2.82 million), and Leinster Rugby (469,249) topped the view counts.
The URC topped the activity charts with 87 posts, their most viewed content was this sublime one handed lineout take from Leinster’s RG Snyman.
@urc RG Snyman’s one handed catch & throw 😎 #rugby #sports #unitedrugbychampionship ♬ original sound – United Rugby Championship
In second, Leinster Rugby (34) featured Andrew Osbourne’s resilience after a huge hit from Bundee Aki, and in third Horse Racing Ireland (33) took us behind the scenes at the fun filled Juniors Education Day at Tipperary Racecourse.
@leinsterrugby It ain’t how hard you hit. It’s how hard can you get hit and keep moving forward. ⏩💪 #LeinsterRugby #rugbyunion #Rocky #hithard #Rugby #AndrewOsborne #URC ♬ original sound – Leinster Rugby
@hriracing 🗣️ “It’s a great opportunity for them” 💚 Fun filled day behind the scenes at Tipperary Racecourse HRI Racing Juniors Education Day. #horseracing #hriracingjuniors #tippeary #irishracing #behindthescenes ♬ original sound – Horse Racing Ireland
When ranked by average engagement per post, Ireland Football (13,651) topped the charts as the MU16 team won the 2024 Victory Shield with this goal from TJ Molloy. They were followed by the URC (3,911) and Ulster Rugby (3,205).
@ireland The goal that saw our MU16 claim a THIRD consecutive Victory Shield title 🏆🏆🏆 #irelandu16 #irelandmu16 #ireland #irelandfootball #coybig #victoryshield ♬ dont stop the party speed up – 🎧
Ireland Football claimed the top TikTok for October with a piece of content that continues to perform well every year – this year is the 9th anniversary of Shane Long writing his name into the Irish football history books with this strike against Germany at the Aviva – the post has been viewed over 2.2 million times to date.
@ireland 9 years ago today, Shane Long wrote his name into Irish football history 🤩🇮🇪 #ireland #irelandfootball #shanelong #neuer #coybig #avivastadium ♬ original sound – suprize.96
X Analysis – Monday
Facebook Analysis – Wednesday
Instagram Analysis – Thursday
TikTok Analysis – Friday
If you would like to be part of the Sport for Business community and be added to the list, email us today and let’s see what is possible. If you would like a more detailed analysis of your social media activity, contact ross@olytico.com
The Sport for Business Membership comprises nearly 300 organisations, including all the leading sports and sponsors, as well as commercial and state agencies.
