It was another bumper month for Olytico’s Sport for Business social media analysis, with 13,425 posts and close to 6 million engagements across X, Facebook, and Instagram.
July’s TikTok analysis (to be published on Thursday) includes over 600,000 engagements and close to 8 million views, along with the answer to an all-important question.
It’s important to note and recognise that several of the individual successes came towards the end of July and that the data reflects up to midnight on 31st July. The remainder of the Games will be picked up in our August Report.
In the infographics that form part of this analysis, we have ranked each of the organisations across a range of metrics on each network, including the most active, the most engaged with, and the most engaging content.
X Analysis – Monday 12th August
Facebook Analysis – Tuesday 13th August
Instagram Analysis – Wednesday 14th August
TikTok Analysis – Thursday 15th August
Analysis per 1,000 Followers _ Friday 16th August
It is important to note that this analysis is based on publicly available data. It does not include any analysis or insight on paid or promoted content. When % figures are used (unless otherwise stated), they refer to the previous month’s figures.
July 2024 Highlights on Facebook
Facebook activity rose by 1.29% in July to 4,176 posts, but engagements fell 20% to 758,659.
The League of Ireland topped the Facebook activity charts with 493 posts, a 10% increase on June’s output, as they featured this goal from Galway United star Julie-Ann Russell against France.
The Ladies Gaelic Football account (451, ~) were in second, with the GAA (428, -13%) in third.
Vision Sports Ireland (30, +100%) 69, +146%) interviewed Josephine Healion as she prepared for the Paralympics, and Basketball Ireland (166, +71%) congratulated the U20s Men’s team following victory against the Netherlands in Group B at the FIBA U20s.
Irish Rugby (3,070, +72%) topped the average engagement per post charts, followed by Gymnastics Ireland (1,077, +3,068%) and Team Ireland (914, -69%).
Special mentions to Rowing Ireland (287, +219%), which featured Paul O’Donovan and Fintan McCarthy’s progress throughout the heats on their way to Olympic Gold, and Irish Sailing (73, +121%), which kept us up to date with the latest Olympic standings.
Away from the excitement of Paris, and at the time of analysis, it was Irish Rugby that had produced the most engaged with content on Facebook in July as the Men’s team beat the World Champion Springboks.
To date, the post has generated over 17,500 public engagements.
Facebook Analysis – Tuesday 13th August
Instagram Analysis – Wednesday 14th August
TikTok Analysis – Thursday 15th August
Analysis per 1,000 Followers _ Friday 16th August
If you would like to be part of the Sport for Business community and be added to the list, email us today and let’s see what is possible. If you would like a more detailed analysis of your social media activity, contact ross@olytico.com
Sport for Business will host its annual Sponsorship Showcase event in Dublin on Thursday morning, October 10th. This is one of many events planned for the remainder of 2024.
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