The Irish Times and Leinster Rugby have announced a partnership which sees the news media publisher become official media partner to Leinster Rugby for the next four years.

Through the partnership, the two will collaborate to build audiences and add value for readers and fans. This will include the development of events, campaigns and initiatives across a range of areas.

“We are delighted to welcome The Irish Times as our Official Media Partner,” said Leinster CEO Mick Dawson.

“The quality of The Irish Times rugby coverage is superb and this new partnership will allow us to reach and engage with more Leinster Rugby fans everywhere.”

“We’re excited to work with The Irish Times to extend their impressive rugby coverage, and not just of the professional team, but importantly of the clubs and schools game and the extensive community rugby programmes we run across the province.”

“Rugby is a passion for many of our audience and this relationship with Leinster will see us bring unique opportunities for events, occasions and content to our readers, subscribers and all who support Leinster rugby,” added Irish Times Managing Director Liam Kavanagh.

“We’re very much looking forward to the season getting underway and celebrating Leinster’s success with them as proud media partner.”

The Irish Times joins Off The Ball, Newstalk, Dublin’s 98 FM, Spin 103.8, Sportsfile and Outsource Media as media partners and one of the most extensive line ups of commercial partners in Irish Sport including Bank of Ireland, Laya Healthcare, Life Style Sports, Energia, GuinnessBDO, Beauchamps and Vodafone from across the Sport for Business membership.

It will be interesting to see the partnership develop and to hopefully see an increase in the coverage given in the paper to the Women’s game. It was encouraging to see Sene Naoupu out front for the launch image above.

Other areas where it will be good to watch are whether the newspaper’s editorial side gives more of a credit to commercial sponsors in some of its coverage and in whether the link to one paper means that coverage is a little thinner in others.

It was perhaps just a fashion choice but the players and coach Leo Cullen wearing leisure tops where the Bank of Ireland branding is smaller rather than the more obvious but recognisable first team shirt was interesting.

 

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