50 additional matches from the Lidl Ladies Football National Leagues are to be streamed live and free as a result of the strong partnership between the sport and the sponsors.
Lidl Ireland have invested in the LGFA’s plans to ensure that each and every game in the 2021 Lidl National Leagues can be viewed by fans whether they are at home or on the go.
It is unlikely that any fans will get to see matches live in the grounds during the run of the competition but they still won’t miss a single kick.
TG4 have already committed to showing ten live games – including the four Divisional Finals – and now the LGFA and Lidl means that all the other games in the competition will be covered.
The 50 additional matches will be made available on a dedicated platform which can be accessed by visiting: https://page.inplayer.com/lidlnfl/
The 2021 Lidl National League action gets underway on Friday evening when holders Cork, who won the Division 1 title in 2019, entertain Munster rivals Tipperary under the Páirc Uí Chaoimh lights in a Division 1B fixture that will be shown live on TG4 at 7.30 pm.
Attention switches to Elvery’s MacHale Park in Castlebar on Saturday evening for another TG4 live offering, as Mayo entertain old rivals Galway, the 2019 runners-up, in a Division 1A Connacht derby.
On a Super Sunday of live action, there are 13 games on the agenda, including the Division 1A clash between Donegal and Westmeath, while TG4 All-Ireland Senior champions Dublin get their Lidl NFL campaign underway with a home fixture against Waterford at Parnell Park.
All these games are already displayed on the streaming platform and the signup process appears to be very easy.
Having fans register to watch, even though there is no payment will nonetheless deliver value for both sport and sponsor in having a better understanding of the audience.
Almost €200,000 in cash prizes and 500 sets of jerseys were donated by Lidl Ireland to clubs across the country as part of the Level the Playing Field run in parallel with the launch of the new TV and digital campaign supporting the partnership.
“This significant investment in live-streaming more than 50 Ladies Gaelic Football games for the first time in its history, underpins our commitment to levelling the playing field for women in sport across the country,” said Lidl Ireland Managing Director JP Scally.
“Our recent campaign really turned the spotlight back on the topic of equality so we are thrilled to be able to support the association’s plans to provide free streaming access for 50 games.”
“With ongoing attendance restrictions still in place, I am sure fans and families of all the players involved will be delighted to be able to witness their incredible skills and talent first-hand.”
“Today’s announcement is wonderful news for supporters of Ladies Gaelic Football, here in Ireland and across the globe,” added LGFA President Micheál Naughton
“This is the sixth year of our incredibly successful partnership and Lidl have committed to further investment in our sport, with their support for our plans to live-stream all the games in the 2021 Lidl National Leagues.
“Our streaming service has helped to elevate our sport to a new level and bring our games to a wider audience.”
“With Lidl’s assistance, we can now promise even more #SeriousSupport for our National Leagues, and we look forward to some cracking action in the weeks to come.”
Lidl Ireland are Partners of Sport for Business and together with the Ladies Gaelic Football Association are among more than 250+ members of the Sport for Business network of sporting and business organisations working together across a number of key areas.
Sport for Business Partners