By the age of 14, girls drop out of sport at twice the rate of boys. This is not for a lack of passion or skill; girls’ and women’s sports are often under-funded, under-supported and under-promoted.

It is a wrong that we at Sport for Business have tried to put right since we were founded.  Progress has been made but for something so obvious it is still taking a long time.

The 20×20 campaign, which we were proud to be a part of, created a greater sense of awareness of more women playing and competing at the top of their game. Some of the research undertaken pointed towards ways of doing things better and the video content produced by Along Came a Spider, particularly those relating to role models and the support of one person will stick with us for a long time.

There are plenty in the media that share this view and the representation is getting better. Sport for Business surveys from March and April showed a higher level of coverage ranging from 6 per cent to 15 per cent in the mainstream print media and 15 per cent to 32 per cent in online coverage.

Rachael Blackmore, Leona Maguire and the Women’s Six Nations were a big boost but there is consistently better coverage of Camogie and Ladies Football that would have been the case a few short years ago.

A number of years ago Sharon Hutchinson created, an online resource dedicated to bringing news and features on women’s sport to a wider audience. It was a labour of love but without backing, it had to switch back to a social presence of encouragement rather than an online one of drive and energy.

The baton has been picked up by Niamh Tallon, a long time friend of Sport for Business and one of our 30 under 30 from 2020. does a similar job to in terms of shining a light on the achievements and the challenges of Women in Sport.

Now the brand has signed up a commercial partner in LifeStyle Sport, a move that will hopefully help it to expand and grow.

The site has plenty of content, a weekly podcast with Joanne O’Riordan and a strong social presence.

“At Her Sport, we are thrilled to welcome Life Style Sports as a partner and look forward to changing the face of women’s sport together,” said founder Niamh Tallon.

“Her Sport and Life Style Sports are at the forefront of change, creating a cultural shift for women’s sport and promoting equality and opportunity. This partnership will allow us to further elevate our efforts and get closer to achieving our vision.”

“Sport & exercise plays a vitally important role in helping to maintain both physical and mental well being, now more than ever,” added Gordon Newman, Go to Market Director at LifeStyle Sports.

“While working with Her Sport we will be helping to continue to drive awareness of the role women play in sport, shining a light on the amazing talent here in Ireland. This will be a fantastic year for sport and we can’t wait to get started.”

Irish sports stars are standing up for equality, supporting the vision of equality for women in sport. Irish rugby star Beibhinn Parsons, International Swimmer and Paralympian Nicole Turner, Professional Golfer Olivia Mehaffey, Irish National Champion Amy O’Donoghue, Irish Olympic rower Monika Dukarska, World Rowing Medalist Katie O’Brien, All-Ireland Camogie winner Heather Cooney,

There is a launch party for the new partnership on this evening, Thursday 24th June and you can register to attend and find out more here.


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