Life Style Sports and Bear Races have announced a new partnership that includes title sponsorship of the Dundalk, Fastlane, Park West, and Longwood runs and as the exclusive retail partner of other Bear Races events.
All race entrants will receive a discount on performance apparel and footwear at Life Style Sports.
The Irish-owned retailer provides access to top athletic brands, including Nike, Adidas, On, Asics, Saucony, Puma, and New Balance.
“At Life Style Sports, we believe that running is more than just a sport—it’s a passion and a lifestyle,” said Mark Stafford, CEO at Life Style Sports.
“Partnering with Bear Races allows us to support the running community meaningfully, from everyday training to race day.”
“We’re thrilled to team up with Life Style Sports to bring even more value to our runners,” added Sliabh Wells, Managing Director at Bear Group.
“Having a partner that shares our passion for running and supports athletes at every level makes a huge difference.
With their expertise and access to top brands and activations at our races, Life Style Sports will help our runners perform at their best—whether chasing a PB or simply enjoying the journey.”
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SPORT FOR BUSINESS PERSPECTIVE
Sports Direct, Elverys, Decathlon, and Lifestyle Sports are active within the sector, partnering with events to target specific audience groups.
WHAT’S UP NEXT?
The Life Style Sports Dundalk Half Marathon and 10km will be the first in the partnership, taking place on March 30th,
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