The Rugby World Cup returns centre stage in Irish minds this Saturday when Ireland take on Scotland in what the team are considering as a knock-out game.
We could still progress with a defeat, so long as bonus points fall the right way, but the momentum suggests that this will be another win and that will set up a clash next Saturday with New Zealand.
Given that ireland have yet to win a knock out game at the World Cup Finals stage perhaps we are still getting ahead of ourselves and Guinness have been doubling down on their promotion ‘not to jinx it’ with distribution of wooden pin badges that fans can wear and touch every time they might allow hope to take flight. Smart activation of the base campaign.
Team sponsor Vodafone hosted the team from Off The Ball at their Sandyford HQ for a session previewing the weekend in front of a live audience of employees and which is playing out as part of the station’s podcast output in advance of the game.
Bank of Ireland have been giving heavyweight support to their ‘Domino’ TV ad highlighting the power of being ready to turn up. It was inspired by a Bank of Ireland staff member as part of a creative session with the Ringers agency, not quite arising from a call up to the World Cup Squad but the story is a great one and has really captured fans attention.
The brand has also been working with the provinces, especially Ulster who will host a first ever game at a GAA ground this Saturday with the visit of Glasgow to Kingspan Breffni Park in Cavan.
There will be watch parties in pubs and homes all over the country on Saturday, as well as one being hosted by the British Embassy and the British irish Chamber of Commerce in the Sandymount Hotel.
We will be keeping an eye on social media activations over the weekend as the World Cup begins to head into overdrive.
