Marks & Spencer has this morning announced the renewal of its partnership with the Munster Rugby Senior Women’s team, as part of its Eat Well, Play Well campaign, for a second year.

As part of the sponsorship, M&S will be providing players with nutritious produce pre-match and during training throughout the 2024/2025 season. The partnership will also involve a collaborative programme of educational online resources for people across Ireland to promote healthy eating to support a healthier lifestyle.

“We are delighted to renew our partnership with the talented athletes at Munster Rugby,” said Eddie Murphy, Country Director M&S Ireland and Northern Ireland.

“Over the past year, M&S has supported the Munster Rugby Senior women’s team with nutritious produce, promoting healthy eating and healthy choices every day. Committed to supporting women in sport, we will continue bringing M&S quality food to a quality team.”

“We continue to work hard with our suppliers across Ireland to make sure we deliver on our commitment to sourcing the best quality, fresh food. When our customers choose produce with the Eat Well flower, they can be confident they’re making a quality, healthy, nutritious and delicious choice.”

“We are delighted to continue our partnership with M&S Ireland, a hugely respected brand and household name,” added Dave Kavanagh, Munster Rugby Head of Commercial and Marketing.

“Over the past year, M&S has provided our Women’s squad with nutritious and quality produce, invaluable to the squad for pre- and post-match fuel. We look forward to continuing to work with the M&S team over the coming year and continuing to promote the importance of nutrition and healthy eating at Munster Rugby.”

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