Paul O’Connell took time out from his Irish Rugby duties today to launch the Aldi Charity Christmas campaign.

It will be implementing several initiatives in stores nationwide to help raise funds for Barnardos, its charity partner since October 2020, further continuing its bid to raise €1 million for the charity by 2022.

These will include charity plush toys, charity Christmas cards, Aldi’s cookbook ‘Home’ and ‘Text to Donate’, all aimed at helping people to support those who need it most.

Although Aldi recognises that Christmas is a joyous time for many, for others, it can also be a source of anxiety and worry. With that in mind, Aldi believes it is the perfect time to increase efforts and do as much as possible for a charity that changes the lives of so many vulnerable families throughout Ireland every single day.

The ‘Home’ cookbook is on sale now, featuring 72 recipes developed by the IRFU’s High-Performance Chef Maurice McGeehan and enjoyed by Irish Rugby players while on Ireland duty. All profits will go to Barnardo with an estimated €30,000 to be raised by the book before the end of the year.

“We are really committed to achieving our target of €1million for our fantastic charity partner, Barnardos,” said Group Buying Director John Curtin.

“Charities like these have really struggled during the pandemic, and now as we enter into the festivities of Christmas, we are going to do everything we can to help those most vulnerable children and families in our communities.”

“Over the last 12 months, our partnership with Aldi has made a great difference to our services across the country,” added Barnardo’s CEO Suzanne Connolly.

“Having the support of a partner such as Aldi means we can really be there for those that need us and we ask that the public continue to support the wonderful in-store fundraisers Aldi are rolling out nationwide. With your help, we can make this a Christmas to remember for nearly 18,000 children and families in communities across Ireland.”


Sport for Business Perspective

We are always happy to spread the word about initiatives that have a sporting flavour and which benefit wider society. This is one that is both timely and effective in reaching those in greatest need at this time of plenty for most of us.



“A powerful and influential network of information and collaboration”


Download our latest membership brochure here.

Sport for Business Partners