Pepsi MAX is set to light up Grand Canal Square with the Pepsi MAX Hidden Pitch, part of its activation around the UEFA Champions League Final in London on June 1st.
Passers-by will have the opportunity to grab a Pepsi MAX football from a specially made vending machine, unlocking an epic laser display 2v2 pitch projection onto the street.
Open to the public for one day only, tonight. Tuesday, May 21st from 9pm – 11pm, the Hidden Pitch will offer onlookers the opportunity to engage in an unconventional style of gameplay, redefining the boundaries of the beautiful game.
Whether it’s a gentle kickaround, a classic penalty shootout or an all-in 2v2 match – the choice is entirely down to the public.
The Hidden Pitches initiative forms part of Pepsi MAX’s broader ‘Where There’s a Ball, There’s a Way’ global football campaign which is breaking down boundaries and celebrating the simplicity of the beautiful game. If there is a ball at your feet, the world is your pitch, regardless of the time or place. Because where there’s a ball, there’s a way.
Pepsi MAX is known for its long-existing relationships with some of the most amazing footballing talent in the world… so don’t be surprised if you see a familiar face at Grand Canal Dock.
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