Team Ireland sponsor PTSB unveiled its new branding and positioning over the weekend with a heavyweight TV advertising run during the Late Late Show and the Rugby World Cup Quarter Finals.
Gone is the ‘Permanent’ that has been present since the merger of Irish Permanent and TSB in 2002, and in is the positioning of ‘altogether more human’.
The new branding is being rolled out across the whole estate and all digital channels as well as via the PTSB partnership with Team Ireland for the Olympic and Paralympic Games, and its partnership around the same with Sport for Business.
Olympic Gymnast Rhys McClenaghan is pictured above wearing the new branding and he will be on the Sport for Business Road to Paris Podcast series next week talking about his life in the sport, bouncing back from the fall in Tokyo and so much more.
The TV ad features a catchy soundtrack of ‘Two Weeks’ by Grizzly Bear and sees the Team Ireland branding prominent on shirts worn by customers throughout.
“The last year has seen phenomenal change and growth at PTSB and our increased scale has completely changed our position in the Irish market,” said Chief Executive Eamonn Crowley.
“We wanted to reflect that change by undertaking a fundamental review of our ambition, how we can help and support our customers and stakeholders, and how we want to be perceived in the market over the coming years.”
“Our research has shown very clearly that customers want their bank to progress digitally but not at the expense of human interaction. With branches right across the country, PTSB has always been committed to putting the customer at the heart of our operations and to valuing the human touch in the banking relationship with our customers.”
“We have invested in and embraced technology to enhance the customer experience but not at the expense of the human interactions that our customers expect.”
