RTE World CupRTÉ Sport has been a big winner during the first week of the World Cup with audiences well up on those of 2010.

565,000 viewers tuned in for England’s opening match against Italy last Saturday night, a 25% increase on the number that watched the equivalent game four years ago.

Eamon Dunphy’s inadvertent slip of the tongue on Tuesday night will have brought in more viewers and he was back on the panel last night after a planned day off on Wednesday.

RTÉ’s consistency of coverage is a big plus over the split coverage between BBC and UTV from a rival broadcast perspective.

The tournament is now into the second round of games in the group stage.  The final round of matches gets underway at the start of next week and will see simultaneous matches being broadcast.

Recent research across 11 countries, including Ireland reveals that as many as 20% of football fans will be watching one of those games live on they big screen TV while at the same time viewing the other on a mobile or second screen device.

This tallies well with research conducted on second screen viewing by Sport for Business and Amárach Research published last month.

It is also proving to be a World Cup ‘watched’ through social media with 87% of fans in Ireland saying that they were sharing their experience of the tournament through Twitter, Facebook or other social channels.

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