It was never going to be any other way but the motion still had to be passed and Cork GAA County Board delegates voted last night unanimously to approve the naming change of SuperValu Páirc Uí Chaoimh with immediate effect.
The deal is part of a new 10-year partnership with between Cork GAA and the retailer.
Rowing back from the originally suggested idea of going with SuperValu Páirc may have taken 30-40 percent off the financial value but without that as an idea, it might never have got the universal OK that it now has, and maybe it was never a serious consideration.
SuperValu is part of the Musgrave Group, Ireland’s leading food retail, wholesale, and foodservice company. With a network of 222 community-based stores across the country, SuperValu is already a huge supporter of the GAA locally and nationally.
It sponsors the All-Ireland Senior Football Championship, as well as the Cork Senior Ladies Football Team and clubs in every community around the country.
The Group headquarters have been located in Cork since their founding by the Musgrave family 148 years ago.
SuperValu Páirc Uí Chaoimh is the home of Cork GAA. First opened in 1904 as the Cork Athletic Grounds, it went on to host a variety of sports before being repurposed as Páirc Uí Chaoimh in 1976, and renovated into the stadium it is today in 2017.
As well as playing host to some of Cork GAA’s most memorable games, SuperValu Páirc Uí Chaoimh has opened its doors to some of the biggest global artists in Ireland in recent years, with Bruce Springsteen set to take to the stage this summer.
Munster Rugby will play Crusaders there on Saturday evening.
“We are very excited to embark on a new journey with our partners in SuperValu, a retailer that has community and family at its core,” said Cork GAA CEO Kevin O’Donovan speaking earlier in the week.
“We are confident that they will bring these shared values to the future of the home of Cork GAA. The realisation of naming rights is another step in the right direction and shows the value that the Cork GAA brand retains as we continue to expand our commercial model in support of our games. As part of this process, we continue to engage with members of the O’Caoimh family and keep them informed of developments.”
The GAA and Championship Sponsors Allianz, AIB and Bord Gáis Energy are among almost 300 organisations that are members of the Sport for Business community
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