Like a batsman adding runs with long strikes to the boundary Cricket Ireland added to their World T20 partnership with Discover Ireland by signing a four year extension with Toyota as the Official Car Partner to the sport….
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Glanbia brand Gain Dog Foods have announced a rolling one year sponsorship deal with the sport of greyhound racing that will lead to prize money across a range of classic events totalling €120,000…
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There is a line in ‘Glory’ that ‘it takes the wisdom of the elders and the young people’s energy’ to make change happen. The GAA has taken the second part to heart building a powerful roster of underage sponsors at national level…
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A new concussion screening programme is a great way of making commercial partnership work and both parties deserve credit for stepping into the debate on concussion to generate information rather than fear…
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Red Bull have signed their third GAA sponsorship since 2014. This is the first that could be deemed traditional but its a solid commitment from a global brand…
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