Cadbury and Paralympics Ireland
We look at how Cadbury has brought the achievements of Paralympic athletes to customers, colleagues and communities through sponsorship of Team Ireland
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Tag: Sponsorship
Vodafone staff at heart of Triathlon
100 staff from Vodafone will take part in Sunday’s company sponsored Dublin City Triathlon. Apart from branding, this is a sponsorship centred on wellbeing and staff engagement.
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Volkswagen tees up new sponsorship
Volkswagen is extending its support for Irish sport through sponsoring next week’s PGA Southern Championship at Powerscourt, and is hinting at more to come in the world of golf.
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Allianz and the Paralympics
Allianz had a clear vision of what they wanted to bring to the partnership with Paralympics Ireland, as well as a clear link between the achievements of the athletes and the challenges feared by insurance customers.
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Time shifting gathers pace
The shifting of major events from traditional time slots is happening with greater frequency with another major horse race moving later. What are some of the reasons for dabbling with tradition and are they working?
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