Lidl Turning Up the Heat on Women’s Sport
Lidl’s campaign in support of Ladies Football has been a game changer and is only getting started. Today we bring you a special video they have created to celebrate International Women’s Day…
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Tag: women’s sport
Creating a New Virtuous Circle of Media Coverage
How new online sources and renewed energy from mainstream services is changing the face of the coverage of sport…
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Sky Sport Programme For Schools Doubles in Size
“The most exciting thing about having Katie Taylor on the premises was that the girls in the school were every bit as buzzed about sport as the boys…”
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The Importance of Sport for Women
Girls who play sports are more likely to graduate from college, find a job, and be employed in male-dominated industries. That’s why Women’s sport is so important in a broader context…
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Lidl and ladies Making TV Ad Debut
Tonight Lidl’s partnership with Ladies Football will step up to another level with the first showing of what promises to be a spectacular TV ad during the Late Late Show on RTE1 and other channels…
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