RBS 6 Nations Launched
With none of the competing nations having made it to the semi-finals of the Rugby World Cup in October there were bound to be personnel changes and so that proved…
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Tag: women’s sport
Lidl Unveil #SeriousSupport Partnership
Lidl’s partnership with Ladies Gaelic Football has the potential to be one of the most transformational relationships between sport and business of recent years…
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Ladyball Revealed as Lidl Campaign
Lidl are welcome new partners of Women’s sport but there has been a level of discomfort over the tactics used to tease the announcement through last week…
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Ladyball Spoof Gathers Pace and Reaction
Is it that we are less gullible, more cynical or a little bit of both. The ‘Ladyball’ story took on extra heft yesterday with full colour advertising appearing in…
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Women stepping in , on and off the field
Maggie Farrelly refereed last night because she is a good referee, not because she’s a woman. And it wasn’t the only advance for women in leadership yesterday…
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