Our ‘Most Influential Women In Irish Sport’ series has identified 50 Women working within or having an important influence over sport in Ireland in 2015. The list below is far from exhaustive. We could stretch to ten times this and still not find it hard to find women in what was once very much a man’s world that are making a massive contribution to how sport is played, how it is managed, how it is funded and how the next generations of boys and girls are being inspired to play and stay with sport for life.
This years list is in association with our Official Partners in Women’s Sport, Liberty Insurance.
We compiled the original list in 2014 in response to being told that it wasn’t possible.
In order to achieve parity of esteem for sport played by boys, girls, men and women we need to focus on it not as mens or women’s but as sport, in the same way we would health, or education. Equality is not an aspiration, it’s a right. Sport is still lagging behind where it should be but those who we will list below are working to ensure that does not last.
This list is borne of personal knowledge, advice and consultation with a wide circle, instinct, and a significant number of nominations. To those include we salute you. To those who have not made the list this year, keep working away and we will be back again in May 2016 with a new list for a new year, perhaps including some of the 35 more listed at the bottom who are making a mark in ways equal to those who we have had the space to feature over the last ten weeks.
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Debbie Byrne is Marketing Director of Lifestyle Sports, Ireland’s largest sports retailer. Consumer spending on sport is a significant part of the economy and one of the largest areas for that is in sportswear to play in and increasingly to wear in daily life.
Byrne has overseen the opening of the new flagship Lifestyle Sports store on Grafton Street and is a key player in how many people will be wearing replica shirts for the Rugby World Cup, the start of the Premier League and as they participate in ever increasing numbers.
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Eade joins HRI from Boots Retail Ireland where she was Finance Director. She has also held senior roles in the multinational sector including with Procter and Gamble.
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She has not forgotten her roots though and played a major part in promoting the Dun Laoghaire Regatta in July of this year. The next twelve months will see her step up again in the intensity of the public gaze. She will be well up to that task and hopefully to the bigger one in Rio. Now that would influence her sport.
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Keane did her Leaving Cert last year only weeks before competing in the European Championships and is now studying culinary entrepreneurship at DIT. Bright, sparky and willing to overcome every challenge thrown at her, Keane is a star in and out of the pool.
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Stepping up from the long term partner of the All Ireland Club Championship could have been a real challenge but the blend of that into the promotion of the inter county game has been both overt and seamless. The first ads linking The Legion and Fingallians clubs as ‘suppliers’ of James O’Donoghue and Paul Flynn to Kerry and Dublin hit exactly the right note.
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Galvin won the Presentation of the Year at the 2014 Sport for Business 20/20 event and has overseen the development of the Athletics Ireland web and online presence through great use of video and storytelling.
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McMahon also oversaw the banks involvement with the GAA All Ireland Football Championship, and with Ulster Bank’s future now secured in Ireland and banking becoming more engaged again with partnership deals that will reach business and personal customers she will continue to play a key role in the sports sponsorship arena.
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The Swim for a Mile challenge has been among the most successful mass promotions of exercise in recent years and with competitors sealing their places for the Rio Olympics and Paralympics in recent weeks the sport looks set to continue its rise under Keane’s stewardship.
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She is currently is preparing for the World Games taking place in Los Angeles later this month. She was a key player in hosting those same games here in Ireland in 2003 and retains strong influence within the corridors of power.
She was a founder of Social Entrepreneurs Ireland and has served on the Irish Sports Council, the National Sports Campus Development Authority and many other organisations that deliver in terms of sport, equality and opportunity in Ireland.
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The partnership of the different ruling bodies in golf as part of the Confederation of Irish Golf has been a step forward in terms of equality but a major challenge remains in raising Irelands proportion of active women golfers closer to, and hopefully beyond, the international norm of 30%.
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Dunne has recently taken up a global role in financial services with Merrill Lynch but continues to play a leading role within the sport and supporting CEO Bernard O’Byrne.
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As a role model with Ulster Elks in the new EY National Hockey League she will be leading from the front in a sport with huge potential.
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25,000 fans went to Croke Park last year for the All Ireland Final between Cork and Dublin and the challenge now is for that support to filter through to matches on the road to the biggest day of the year.
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Cosgrove joined Etihad ahead of its launch in Ireland in 2008 having previously worked with Continental and All Nippon Airlines.
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That has already begun with a new programme of knowledge transfer seeing potential hosts, including Ireland, seeing at close quarters what it takes to host a Rugby World Cup through sessions learning from the activity going into this autumn’s tournament in England.
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It’s a big year ahead for both brands and on top of that Thinkhouse also looked after digital media PR around the Irish Open Golf, assisting in the tournament selling out at Royal County Down.
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The biggest challenges will be to maintain momentum in terms of the growth of players and clubs but also to attract bigger attendances to the top games and especially to the final of the Liberty Insurance sponsored Camogie All Ireland Final in September.
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So succesful was the Heineken Ireland contribution to the partnership first with the Heineken Cup and then with the newly formed European Champions’ Cup that the Irish team have been given the lead role in managing the global activation of the brands association with this year’s Rugby World Cup.
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Sport is very much at the heart of what has been the largest single capital building project in the history of Irish state education. McNulty’s role is to manage elite and participation programmes that will make the most of the new facilities. McNulty sits on the board of Student Sport Ireland and has experience of working across local authorities and in business with AIB.
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Alongside others though, including the Women’s Sports Journal, Hutchinson has shown that creating a space in the online world can be of value to sports that are finding it hard to break through to the world of mainstream media. The whole landscape of how we consume news and information is changing all the time and she is deserving of a place in this list for here efforts to harness that change.
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With its mix of mobile, broadband and television eircom is a real player across all the channels through which sport is distributed and consumed. The standard it sets in a deep relationship, especially involving staff engagement, through Special Olympics is one for others to aim at and Comerford will retain responsibility for making sure that remains and is fully justified.
She comes from a psychology and research background and has worked in the past at Coca Cola.
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She has been involved in the promotion of events like the Spar Mile in Dublin and will be a headline member of the Irish team travelling to Rio for next Summer’s Olympic Games to compete in the Marathon. Every one of the 40,000 who competed in the VHI Women’s Marathon will be rooting for her to make it.
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Vodafone has been a key partner of Triathlon Ireland and as workplace fitness takes on an increasingly important role within Corporate Ireland’s ways of thinking it is likely that O’Leary will continue to play a key influential role in how that is implemented.
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If as expected she steps up to the senior role later this year it will be the first time a woman has held such a position. She combines these positions with a strong role as a veterinary practitioner and breeder and is chairing a task force established this year to look closely at drug testing in the sport.
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Clancy has brought the GAA into the digital age launching and managing the Association’s Facebook and twitter streams that have expanded its voice into areas that were never going to be simple for a traditional and very diverse organisation, but which have delivered in style.
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Kavanagh was re-appointed last year as a member of the Irish Sports Council and has also been President of the Federation of Irish Sports and Chair of the International Sports Rules Advisory Committee. She is a persuasive advocate for equality of opportunity and has been a strong influence for good over the Irish sporting arena since playing a key role in the 2003 Special Olympics World Games hosted here.
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Having stepped up to the role less than a year ago she has already made a mark with new fan engagement ideas around the clubs and activation of the Marathon externally through new app technology as well as internally through encouraging 50 staff members to run the race in 2014.
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Having such strong influence over two areas of public life is a measure of the energy she brings to the roles and qualification for a first major Championships starting in September would be a fine reward for the planning and effort that has gone in.
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Geary has the magic of people wanting to be in her company. She has the steel of setting a goal and reaching it time and time again. She will be among a strong cohort of Cork women whose hanging up boots or spikes was only the start of another chapter of influence.
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The Women’s World Cup in Canada taking place in June and July will be broadcast to hundreds of millions of homes across the world. Stars will become known across the mainstream media in the same way as Stephanie Roche transcended what was seen as ‘normal.’
Since last year Continental Tyres have come on board as sponsors of the Women’s National League and that has raised Ronan’s profile, a development she is as comfortable with as she is developing squads to compete on world stages.
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She is presently working on the implementation of the new structures in sports governance resulting from the Sport Ireland Bill and is playing a key role in the new National Sports Policy statement expected to be published shortly and in the development of the National Physical Activity Plan in concert with the Department of Health.
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She is not only defined by her talent on the field though. She is a teacher in her native Cork, a leader within the newly created Women’s Gaelic Players Association and one of the reasons why Ireland voted Yes in the Equality Referendum last week. Mulcahy used an RTÉ Documentary earlier this year to talk openly for the first time about the fact she is gay. She canvassed and campaigned for a Yes vote because she believes in equality.
Being gay is a part of her, but it has been challenging to live her life within sport. That’s changing and she has played a big part in making sexuality as relevant as any other personal choice a player might make that is important to them but of no impact whatsoever on her ability to make great scores. Well done Valerie.
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Her career in Irish business has covered Nestle, Glanbia, Unilever, Heineken and Electric Ireland, all in senior brand and marketing roles. This year she has taken on new responsibilities at Liberty but remains central to the brands commitment to giving equal prominence to Women in Sport.
Ní Dhathlaoí has been key to recognising its potential for reaching new audiences in an engaging way. A major event in the coming weeks will cement her and Liberty’s roles as key players in the area and certainly of huge influence in its future development commercially and socially.
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Because of Government funding through the Horse and Greyhound Racing Fund there is substantial oversight from the Department of Agriculture on how things are run, and intense scrutiny from sections of the media over perceived sins within the sport in the past. To date Larkin has performed with assurance and has overseen the extension of major sponsorship deals as well as a new ‘Jumping in the City’ partnership with Horse Sport Ireland.
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Since retiring from competitive running in 2007 she has maintained a high public profile in both commercial and administrative terms. In 2012 she was Chef de Mission for the Irish Olympic team at the London games. This summer she will be back in Dublin promoting her own 5K race in partnership with Athletics Ireland. She is also crossing over having been a special guest at the Liberty Insurance GAA Coaching Conference in January.
The continued affection in which she is held gives her a strong platform to engage people in healthy sporting activity, a powerful angle in a world where the importance of fitness continues to climb.
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Content and production values around the programming have been stepped up again this year with The Sunday Game highlights now available as well as almost all the televised GAA Championship matches across the summer. Last year the global audience was over 600,000 and growth is forecast again for 2015.
Laffan also has responsibility for RTE’s online services in which sport plays a major part, and was a speaker at last year’s Sport for Business Digital Sport event. She is on the Executive Board of RTÉ and is a Council Member of the Dublin Chamber of Commerce.
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She is a qualified solicitor and joined the FAI as Legal Director in 2006 having qualified through the FIFA Masters programme. She also sits on a number of influential EUFA committees and alongside CEO John Delaney presents a powerful presence for Ireland amid the corridors of power in soccer.
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Having started her career with Aer Lingus and worked as a press officer with Basketball Ireland as well as in Journalism, Scully has seen every side of the equation when it comes to the business of sponsorship and the activation of rights. That serves her well in putting the case for some of the biggest brands behind Irish sport.
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Those two big wins are down in no small part to the effort and attention to detail that Hampton has delivered in the five years since she joined Ulster from the Odyssey Arena. Hailed by colleagues in the Event and Tourism field she is one of the few women making a mark on the administrative side of Rugby in Ireland but is destined to play an ever more important role over the coming years.
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She is the best known and most admired sportsperson in Ireland. She is an inspiration to millions of women around the world as someone who achieved all her goals in a totally male dominated world but never lost an ounce of humility along the way. Taylor is not yet finished with boxing. She has more Championships to win and perhaps one more Gold in Rio 2016. Regardless though of what the future holds in sport she has made an impression on Ireland that will last a lifetime and beyond.
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Numbers such as the 40,000 jobs maintained by sport, and the €1.8 Billion of household spending it generates have been the result of her diligent pressing for a well state case that ‘Sport Matters’. She is also a member of the National Sports Campus Development Authority, Chair of Boardmatch Ireland and uses her Law background as Registrar of Just Sport Ireland, the countries only sports law arbitration service.
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Those are exactly the attributes that have led to over 1,000 Chairs being selected down the history of the Association. Jordan was recognised for her work rather than her gender and the fact that it was news at all will hopefully look strange looking back in years to come. Being the first can never be taken away.
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As Director of Participation and Ethics she plays a twin role in ensuring that sport remains as good as it can be, and that it is part of as many lives as it should be. That’s a responsibility which all involved at every level of sport need to take very seriously. She does and as head of the anti doping unit she has been a world leader in making steady but substantial progress in the battle for honest sportsmanship.
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This intense concentration of major assets has arisen through the takeover of O2 and with Vodafone revenues falling in the last quarter their will be pressure to justify renewing the investment. There are many reasons why all are a good fit and can be assigned to different business sections. It is Carey who will be charged with weighing them up. She knows the business well having been in senior roles at Three for eight years and before that working in senior positions at Eircom and Digicel.
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She has earned her position through serving as series editor in GAA, Soccer and Rugby coverage and was the senior person within the RTÉ team, covering recent World Cups and Olympic Games. She fights hard for sport to maintain its high profile within the national broadcaster and is one whose decisions make a very real difference across all aspects of sport.
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She will be central to the ongoing challenges of planning and construction at the latter two but will take heart from seeing the fruits of her labour when the home of Ulster Rugby hosts the Guinness Pro12 Final at the end of May. Northern Ireland will be a key component in the bids for the island of Ireland to host the Rugby World Cup in 2023 and the Women’s Rugby World Cup in 2017.
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With Ireland starting off a qualification campaign for the European Championships in Dublin in September, it must be expected and ancouraged that the grassroots growth will lead to pressure on families to attend more of the top Ireland games. Stephanie Roche will be a key marketing plus in terms of fulfilling the undoubted potential that there is in the Girls in Green.
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There will be challenges ahead in terms of funding and perhaps some hard conversations with governing bodies about the different views that may be held on issues that impact the sports, but Lane looks certain to meet them with the same measured determination and enthusiasm she put into launching the Association in the first place.
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She is committed to encouraging more girls to take up the sport and what she has done on and off the field has played a massive role in growing Women’s Rugby beyond what we might have thought possible only a short while ago. With a bid to host the Women’s World Cup in 2017 under way it is hoped that Coghlan will play a big part in a bright future.
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Briggs was originally a Gaelic Footballer and has a love of all sport but Rugby caught her eye while studying at Waterford Institute of Technology and with Dungarvan RFC and Ireland is lucky that it did. Her skill in place kicking is not the product of weeks of intensive coaching with the best in the game. She admitted to me in advance of a recent radio interview that she learned the technique from You Tube. She is a serving Garda in Limerick in between pushing Women’s Rugby to new heights, and is one of the most engaging characters you could meet in sport.
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Compiling this list has been a great pleasure and an incredible challenge. It’s easy to include those who make a difference, less so to pass over those who have every bit an equal claim to be recognised for their efforts.
The media is less well represented in this year’s list but that is a sign of strength. reporters like Jacqui Hurley, Joanne Cantwell, Marie Crowe, Cliona Foley, Sinead Kissane, Evanne Ní Chuillin, Clare McNamara and Rachel Wyse are leading a charge to bring fresh perspective and intelligent analysis to our screens and pages and have in many ways already achieved the breakthrough. Those contributing to the Women’s Sports Journal, analysts like Fiona Steed, Mags Darcy and young documentary maker Darainne Mulvihill are also ensuring that there is plenty coming through in the next wave.
In the agency world that brings sport and business together there is also a massive influence being brought to bear by women like Kelli O’Keefe, Jill Downey, Pauline McAlester, Aoife McDonald, Maeve Buckley, Rachel Solon, Sinead Finnegan, Lydia Tierney and so many more.
In sports administration, perhaps the hardest ceiling to break through people with immense talent like Orla Strumble in Greyhound Racing, Tracey Kennedy, Rebecca Hocking and Jennifer Gleeson in GAA, Jane Davis and Barbara White in Horse racing, Eavan Mulligan, Orla O’Shea and Miriam Malone in soccer, Caroline Ledwith in Gymnastics, Nora Stapleton, Christina Smyth and Deirdre O’Connell in Rugby, Siobhan Earley, Kate Kirby and Gemma Begley in representing the interests of players and so many more across so many sports are showing that performance is not a gender issue.
From the business world women’s hands are on the sponsorship and partnership budgets at so many companies that to list all this influencers would take into next year.
Creating equality of opportunity and parity of esteem is in our control, as mens and women who want to make a difference. Keep representing the talent and tremendous influence of Women in sport and we will get there.
Thank you for being part of this list as a reader.














