Welcome to the Sport for Business Podcast where this week we are chatting media, sponsorship and sport with Paul Henderson, the CEO of dmg media which is home to brands including the Irish Daily Mail, EVOKE, Extra.ie, Business Plus and more.
We talk about the world of digital media and the attention span we need to compete for.
“Our attention spans of human beings is at an all time low and getting lower. We have this simple rule here. The average size thumb on the average size phone for two swipes. If you have not got somebody’s attention in that time, then you won’t get their attention.”
We chat about the new partnership between EVOKE and the Irish Women’s Rugby team and about the value that media partnerships can bring to sport.
“The basic essence of what EVOKE was all about at its inception was that a woman is a woman first, you know. She will decide what’s important to her, whether that’s flying airplanes, having a family, not having a family, this type of job, that kind of career, this kind of fashion, whatever happens to be. If we continue to listen to the audience, and the audience continue to crave sport coverage then it can work for all sides because we’d be able to build up the personalities, the understanding of who they are, what they do and that’s better for everybody.”
We also riff on Liverpool’s comeback in Istanbul, the power of sport as a child and the idea of JFK, Marilyn Monroe and Albert Einstein sitting down to lunch in Chapter One…
SPORT FOR BUSINESS PERSPECTIVE
Getting the inside track on sponsorship and media is what we do every day and this is a really insightful chat with a man at the top of his game.
WHAT’S UP NEXT?
The Guinness Women’s Six Nations starts with Ireland at home to France in Belfast on Saturday, March 22nd
MEMBERSHIP AND EVENTS
dmg media and the IRFU are among the 300+ organisations that make up the Sport for Business community. Our Daily content on the commercial world of sport is read by 40,000 readers each month. See below for our membership and our upcoming events.
The Sport for Business Membership comprises nearly 300 organisations, including all the leading sports and sponsors, as well as commercial and state agencies.
