For the first time in its history, the TikTok Women’s Six Nations will be available to fans in full, thanks to ground-breaking broadcast support across each of the six nations.
In Ireland, RTE and Virgin Media will be sharing live coverage of each match.
In France, all of the national side’s games will be shown on France TV, and available on either terrestrial TV or its streaming platform.
In the UK, home nations games will appear on BBC and S4C, who will be broadcasting all games, with one match per weekend on network channels.
In Italy, rugby fans will be able to watch every W6N game on Sky Italia.
This is the first time that fans will have access to not just their nation’s fixtures, but every single match of the TikTok Women’s Six Nations, meaning they can follow the entire Championship.
Internationally, the tournament will be broadcast to 136 countries, across terrestrial and streaming platforms, making this Championship the most accessible in its history.
In a year of firsts for the Women’s Championship, the unprecedented broadcast coverage is complemented by the entertainment platform, TikTok, becoming the first-ever Title Partner of the Women’s Championship.
This alone will be fascinating to follow over the coming weeks and to see what kind of broader reach it can deliver for the sport.
At last year’s Euro 2020 tournament TikTok emerged as among the most effective sponsorship activators in research conducted by The Brand Fans.
In previous years, the Women’s Championship has run alongside its Men’s counterpart but by creating a standalone opportunity for the Women’s game to be profiled, Six Nations Rugby and the Unions are offering the best possible platform for the Championship to reach audiences and allow them to enjoy elite Women’s rugby.
“This is a watershed moment for the Women’s Championship,” said Six Nations CEO Ben Morel.
“Fans around the world have never had so many ways to follow the excitement and drama of the TikTok Women’s Six Nations. In a huge year for Women’s rugby, to offer fans a wealth of opportunities to see the stars of the Women’s game, is a moment everyone involved can celebrate.”
“To support the development and growth of the Women’s game, and offer fans such unprecedented coverage of the TikTok Women’s Six Nations would not be possible without the unwavering support from all six unions, federations and our broadcast partners.”
“Each of our broadcasters have been instrumental in bringing to life the offering for fans, and I would like to thank everyone involved for their passion and support.”
The TikTok Women’s Six Nations kicks off on the 26th March when Scotland host England and Ireland welcome Wales to the RDS before Italy travel to France to begin their campaign.
Ireland’s other home games will be against Italy in Cork and against Scotland in Belfast.
