Bohemian FC and partner Dublin Bus have this morning launched a new kit specifically for this season’s Extra.ie FAI Cup, based on the zig-zag pattern of Dublin Bus’ iconic seat fabric design.

The new kit was launched this morning at the Phoenix Park, not far from the spot where Ireland’s oldest football club was originally founded back in 1890.

Over 125 years later in August 1998, the country’s largest public transport provider began featuring the pattern, designed by Ardee Coaches Trim, across its fleet which has since carried Dubliners on millions of journeys to and from school, college, work, nights out with friends, football games with fellow fans and much more.

“As a lifelong football fan and regular attendee to the terraces of Dalymount Park with my family, I couldn’t be more thrilled to reveal this shirt,” said Dublin Bus General Manager Ray Coyne.

“Dublin Bus has been a strong supporter of Dublin’s Originals for many years. Not only do its players keep us entertained week in and week out on the pitch, but it is also a club which is at the heart of its community, just as Dublin Bus is.”

The Dublin Bus-inspired 2022 FAI Cup Kit costs €70 for the adult jersey and from €35 for the kids’ jersey and will be available to pre-order from today, Tuesday, June 14th from www.bohemianfc.com.

10 per cent of all sales will be donated to the club’s charity partners LGBT Ireland and ShoutOut.

“We are delighted to unveil this FAI Cup jersey today in conjunction with club partner Dublin Bus and featuring main club partner Des Kelly,” said Daniel Lambert, Chief Operating Officer at Bohemian Football Club.

“All three bodies are Dublin institutions and the iconic seat design that adorns buses across the city is part of the fabric of many people’s lives as they move through the capital.”

“We are also delighted to be able to support both ShoutOut and LGBT Ireland in this Pride month, as we continue to work tirelessly to improve the experiences of the LGBTQ+ community in football and sport generally.”

 

 

Sport for Business Partners