Whoop has this morning announced a new partnership with VoiceInSport, a global sports company that provides girls and women in sport access to over 80 top experts in sport psychology, sports nutrition and women-specific health, as well as mentorship and educational content written by women athletes.

The new partnership is a development of the Women’s Performance Collective created by the company who have their European base here in Dublin.

The WPC is a diverse coalition of academic experts and top athletes from around the globe. Each member was selected for their contribution to sports, research, and industry influence.

Together, these leaders will elevate the commitment of WHOOP to educate and empower women to manage their sleep, recovery, fueling and training to optimize their health.

Members of the WPC’s founding class include Nutritionist, author, medical doctor, and podcast host, Dr Hazel Wallace. Paralympic track and field athlete and commentator Scout Bassett, neuroscientist and former CrossFit Games athlete Dr Allison Brager, CrossFit Doctor and podcast host Dr Julie Foucher, Olympic bobsledder and 2020 World Champion Lauren Gibbs, Olympic track and field athlete, two-time World Champion, and maternal health advocate Alysia Montaño, Olympic runner and women’s health and mental health advocate Colleen Quigley, renowned author and female physiology and nutrition expert Dr Stacy Sims, professional tennis player, WTA and advocate Sloane Stephens, NCAA 400 meter hurdle National Champion and first transgender woman to win an NCAA title CeCe Telfer, and CrossFit’s 2x Fittest Woman on Earth Annie Thorisdottir.

Each year, the WPC will seek to empower a new slate of representatives to ensure representation and support across disciplines.

“At WHOOP, we recognize the importance of elevating female voices and supporting female physiology and research,” said Kristen Holmes, Vice President of Performance Science at WHOOP.

“We are proud to create the Women’s Performance Collective as a continuation of our investments across women’s sports, performance, and wellness.”

In the year ahead, the WPC will drive new research, test upcoming product features and more.

WHOOP and the WPC will work to continue to address the research and education gap within women’s performance, as currently only 3 per cent of sport science research is focused exclusively on women.

To date, WHOOP has led research unique to female physiology regarding the menstrual cycle of collegiate athletes, patterns of hormones and recovery across the menstrual cycle, and pregnancy.

The establishment of the WPC also comes swiftly following the company’s announcement of a multi-year partnership with the Women’s Tennis Association.

VoiceInSport provides young women aged from 13 to 23 with access to exclusive content written by women athletes, mentorship from 150 collegiate and professional athletes, and live, virtual clinical and non-clinical sessions with over 80 of the top experts in sports science, sports nutrition, and sports psychology.

Over the course of the partnership, WHOOP will sponsor 100 collegiate athletes with a WHOOP membership and VoiceInSport membership.

Interested athletes will be selected via an application process on the VoiceInSport website with 25 being selected per quarter. WHOOP has also made its industry-leading wearable technology available to VoiceInSport content creators, mentors and community members.

Sport for Business will be diving deeper into the benefits of Whoop as part of our Women in Sport coverage over the next twelve months.


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