Tiger Woods, Rory McIlroy, and veteran sports industry executive Mike McCarley have announced the formation of TMRW Sports, a company focused on building technology-focused ventures in the worlds of sport, media and entertainment.
There will also be a sense of purpose about the new concept with Woods saying that “So many athletes, entertainers, and people I meet from all walks of life share our passion for sports, but they also share our desire to build a better future for the next generation of sports fans. Together, we can harness technology to bring fresh approaches to the sports we love.”
Part of the mix might be the development of a number of stadium golf events, the idea for which has been gaining traction with a number of key players, including Paul McGinley.
“For the last few years off the course, I’ve been focused on helping to lead golf into its digital future,” said McIlroy who is an investor in Whoop and Golf Pass both of which have a substantial presence in Ireland.
“Now, by joining forces with Tiger, Mike, and other TMRW Sports partners, we can shape the way that media and technology improve the sports experience. In a world where technology provides us with so many choices for using our time, we want to make sports more accessible for as many people as possible.”
“Both Tiger and Rory’s competitive spirit extends beyond the golf course, and both have proven track records in supporting ventures that are modernizing the way sports are played, enjoyed, and consumed,” added McCarley, an NBC Sports executive for more than 20 years.
“As we begin this journey together with the strong support of a diverse team of investors and partners, we’re focused on accelerating the evolution of sports with several interesting projects in development.”
In addition to investments from Woods, McIlroy, and McCarley, Dick Ebersol is an initial investor in TMRW Sports.
Ebersol, a sports and entertainment industry icon, is the former chairman of NBC Sports and executive producer of many of the most-watched events in television history, including the Olympics and Super Bowls.
He was the creator and executive producer of NBC’s Sunday Night Football, the longest-running No. 1 primetime program in American television history, as well as creator and producer of game-changing entertainment programs, including Saturday Night Live, which he co-created with Lorne Michaels.
“Mike and I worked closely together for years; he was one of my most trusted advisors and confidants, especially in regard to our biggest priorities with the NFL and Olympics,” said Ebersol.
“Since I retired, I’ve refused any real work besides giving advice to plenty of friends, but this is the right idea at the right time with one of the few people I would do this with. Mike and I have remained close and knowing him, his impeccable track record in business and, most importantly, witnessing firsthand the way he approaches relationships — I would bet on anything he creates. So, when he told me about his vision for what he was building with Tiger and Rory, I couldn’t wait to find a way to get involved.”
