It is always one of the most popular series we run through the year and our listing of 30 Under 30 Young Leaders of Tomorrow for 2021, in association with our friends at PwC, has now reached the first ten.

We are now beyond the halfway point in highlighting 30 young leaders that are making a mark within the Business of Sport in Ireland. They will be drawn from sports administration,  sports sponsorship, sports media and other areas. Our ambition is the creation of a network of people making a real difference within our industry.

They will join the 100 who have been nominated over the past four years and there is still time to nominate someone you feel might be a good addition.

How to nominate someone you know for our list.



Producer at OTB Sports

Tommy Rooney has been the producer of OTBAM since its inception in October 2017, playing a key role in the initial creation of Ireland’s first sports breakfast show.

“Over the past 3 years, Tommy’s drive and ambition have made OTBAM an integral part of OTB Sports transition from a 3-hour radio show to a multi-platform media company,” said his glowing nomination.

“Tommy’s talent was probably best shown during the initial COVID lockdown when OTBAM didn’t just survive in the absence of sport, it expanded and continued to set the agenda every morning. Among the highlights was the Mount Rushmore series which covered the sporting greats of all 32 counties and helped increase OTB’s digital viewers despite the lack of live sport while Tommy has constantly responded to commercial briefs with innovative ideas such as the Culture Hall of Fame with NowTV that featured the likes of Dermot Kennedy, Andy Lee and Ardal O’Hanlon.”

Away from OTBAM he also produces a number of OTB’s podcast including the first series of Bernard Brogan’s with SuperValu.

He graduated from DCU in 2014 with a Journalism Degree and is a guest lecturer now on the same course. He served an internship at Newstalk and has worked there and as a freelance journalist.

Take a look at the others to have appeared this year on the 30 Under 30 list

Sport for Business Partners