Kelli O’Keeffe is Managing Director of the Sport and Sponsorship division at Teneo Ireland and one of the most senior advisers working across the business of sport in Ireland.

Teneo handles media and sponsorship affairs for a range of the biggest players in Irish sport and sponsorship, including many with a strong position within Women’s sport.

O’Keeffe has been on maternity leave through much of 2021 but that has never been a barrier for retaining influence and her return to the working world was prefaced by an appearance on our Sports Sponsorship panel at the recent PRII Conference.

It is a life and career choice that Women have to make but becoming a mother does not affect your talent or ability any more than becoming a Father.

A graduate of UCD’s Sports Management Degree course she also has degrees in Marketing from DIT and in Performance Psychology from Edinburgh University.

She was part of the inaugural Women in Sport Committee at Sport Ireland and has always been a strong advocate of encouraging Women in Sport to step forward and tell their stories to encourage others.


Check out the others who have so far joined the list right here.




This is the ninth edition of our Sport for Business listing of 50 Women of Influence in Irish Sport.

We are proud to do so this year with a new partner in AIG, an organisation that have pledged their commitment to equality in their partnerships with Gaelic Games, Tennis, Golf and more, for whom “Effort is Equal” and with whom we have ambitious plans to extend the reach of this annual celebration of the Women who are making a difference.

They are drawn as before from the worlds of leadership, partnership, storytelling and performance.

We began this journey in 2013 when challenged that we would never be able to produce a list of twenty Influential Women in Irish Sport. The 20 stretched to 30, then 40 and 50 and it still does not do justice to the talent that is out there.

This year once more, to keep things fresh we will introduce at least 30 per cent of fresh names from last year. That will be the hardest part to have some names replaced but if it was too easy it would be of less value.

The list we will continue to build over the coming weeks is a snapshot of those women who are making a mark on how sport is played, consumed, grown and delivered.

They are part of making the role of women in sport unexceptional by being exceptional in what they do.

Recognition of their contribution is rarely asked for but is fully deserved, and we want your help in identifying those who you feel should be among them.

So, who do you think should be on the list for 2021?



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