Kelli O’Keeffe is Managing Director of the Sport and Sponsorship division at Teneo Ireland and one of the most senior advisers working across the business of sport in Ireland.

Teneo handles media and sponsorship affairs for a range of the biggest players in Irish sport and sponsorship, including many with a strong position within Women’s sport.

Speaking this year after a number of new sponsorship announcements O’Keeffe said that “There was an element around eight or nine years ago that it was a box-ticking exercise in some cases. Whereas brands are really waking up to the fact that women’s sport is a whole new market. It’s a market that can deliver far better value.”

She was part of the inaugural Women in Sport Committee at Sport Ireland and has always been a strong advocate of encouraging Women in Sport to step forward and tell their stories to encourage others.

A graduate of UCD’s Sports Management Degree course she also has a Degree in Marketing from DIT and a Master’s Degree in Performance Psychology from Edinburgh University.

See who else has been named on the list alongside Kelli O’Keeffe by clicking on the image below.




This is the tenth edition of our Sport for Business listing of 50 Women of Influence in Irish Sport.

Read more about the list and nominate who you think should be a part of it in 2022.

We are proud to do so again this year with AIG, an organisation that has pledged its commitment to equality in its partnerships with Gaelic Games, Tennis, Golf and more, for whom “Effort is Equal” and with whom we have ambitious plans to extend the reach of this annual celebration of the Women who are making a difference.

This year’s list will be drawn as before from the worlds of leadership, partnership, storytelling, and performance.

We began this journey in 2013 when challenged that we would never be able to produce a list of twenty Influential Women in Irish Sport. The 20 stretched to 30, then 40 and 50 and it still does not do justice to the talent that is out there.

This year once more, to keep things fresh we will introduce at least 30 percent of fresh names from last year. That will be the hardest part to have some names replaced but if it was too easy it would be of less value.

The list we will build over the coming weeks is a snapshot of those women who are making a mark on how sport is played, consumed, grown and delivered.

They are part of making the role of women in sport unexceptional by being exceptional in what they do.