Kelly Cooke is the Head of Sponsorship at the United Rugby Championship and through 2022 has brought on board BKT and Qatar Airways as European and Global partners.

She joined the operation in September 2021 having previously worked on Global Sponsorship Sales with Formula E and as Senior Corporate Partnerships Manager with Canucks Sport and Entertainment in Ice Hockey in her native Canada.

Cooke divides her time between the London and Dublin offices of the United Rugby Championship and has been a driver of the Unity Awards and the Difference Maker Campaign which she joined us to discuss as part of this years Sport for Business Sport for Social Good Conference in partnership with Allianz.

See who else has joined Kelly on the 2022 list by clicking on the image below.




This is the tenth edition of our Sport for Business listing of 50 Women of Influence in Irish Sport.

Read more about the list and nominate who you think should be a part of it in 2022.

We are proud to do so again this year with AIG, an organisation that has pledged its commitment to equality in its partnerships with Gaelic Games, Tennis, Golf and more, for whom “Effort is Equal” and with whom we have ambitious plans to extend the reach of this annual celebration of the Women who are making a difference.

This year’s list will be drawn as before from the worlds of leadership, partnership, storytelling, and performance.

We began this journey in 2013 when challenged that we would never be able to produce a list of twenty Influential Women in Irish Sport. The 20 stretched to 30, then 40 and 50 and it still does not do justice to the talent that is out there.

This year once more, to keep things fresh we will introduce at least 30 percent of fresh names from last year. That will be the hardest part to have some names replaced but if it was too easy it would be of less value.

The list we will continue to build over the coming weeks is a snapshot of those women who are making a mark on how sport is played, consumed, grown and delivered.

They are part of making the role of women in sport unexceptional by being exceptional in what they do.