Rita Kirwan is the Marketing Director at Aldi and oversees the brands sporting partnerships.

She was appointed to the role in 2015 and will be busier than ever in the next year with news breaking of an additional 11 stores being opened across Ireland.

Prior to joining Aldi, she had been the Brand Communications and Sponsorship Director at O2.

While there she oversaw the #Thirteen campaign, one of Ireland’s most successful sporting digital marketing campaigns, attracting 12,500 images to be shared on Brian O’Driscoll’s shirt as he stepped away from the game.

During her time to date at Aldi, she has been responsible for the brand partnership with the IRFU and with Community Games Ireland.

Click on the image below to see who else has joined Rita Kirwan, Jessica Long, Aoife Clarke, Paula Murphy, Katie McCabe, and the others named so far.




This is the tenth edition of our Sport for Business listing of 50 Women of Influence in Irish Sport.

Read more about the list and nominate who you think should be a part of it in 2022.

We are proud to do so again this year with AIG, an organisation that has pledged its commitment to equality in its partnerships with Gaelic Games, Tennis, Golf and more, for whom “Effort is Equal” and with whom we have ambitious plans to extend the reach of this annual celebration of the Women who are making a difference.

This year’s list will be drawn as before from the worlds of leadership, partnership, storytelling, and performance.

We began this journey in 2013 when challenged that we would never be able to produce a list of twenty Influential Women in Irish Sport. The 20 stretched to 30, then 40 and 50 and it still does not do justice to the talent that is out there.

This year once more, to keep things fresh we will introduce at least 30 percent of fresh names from last year. That will be the hardest part to have some names replaced but if it was too easy it would be of less value.

The list we will continue to build over the coming weeks is a snapshot of those women who are making a mark on how sport is played, consumed, grown and delivered.

They are part of making the role of women in sport unexceptional by being exceptional in what they do.