Vodafone Ireland has agreed a three year extension to its sponsorship of Triathlon Ireland.
The news was announced by Minister for transport, Tourism and Sport Leo Varadkar who has been a keen participant in the sport, along with others since he took office.
“We all know that budgets are tight and that the government had to reduce funding for sport,” said Varadkar. “That’s why I really want to recognise Vodafone for their sponsorship of sport in recent years and to encourage others to follow their leadership.”
“Triathlon Ireland is doing a really good job in promoting the sport and this announcement today should persuade more people to take up this great activity.”
He also emphasised the benefits for employers in promoting wellness programmes among staff and how they could increase morale and productivity.
This point was picked up by Vodafone Ireland CEO Anne O’Leary who was named earlier this month among Sport for Business’ list of the Most Influential Women in Irish Sport.
“This sponsorship is in keeping with our strong focus in Vodafone Ireland on health and wellness in the workforce, something I am very keen to promote,” said O’Leary who is herself a keen triathlete.
“There are huge benefits from wellness programmes in the workplace, with international studies showing a three-fold return on the investment for businesses.”
“If you are fit you feel better, you sleep better, you have lower cholesterol, lower blood pressure, reduced risk of illness, heart disease and stress.”
“It’s also motivational as setting targets, whatever they are, gives a great sense of focus and achievement and this translates positively in all aspects of your life, including the workplace.
Vodafone Ireland has sponsored Triathlon Ireland since 2009, becoming its main sponsor in 2011 and will continue in this role for a further three years.
In addition, Vodafone will have the naming rights of Triathlon Ireland’s Vodafone National Series. This is the top tier of Triathlon racing in Ireland consisting of 20 of the most competitive and prestigious races in the country. The series caters for ages 18 to 80 with overall winners crowned at the end of the season, along with winners of the various 5 year age bands.
““Vodafone Ireland has been with us as a sponsor since 2009 and has supported us through a rapid period of growth for our organisation,” added Chris Kitchen, CEO of Triathlon Ireland.
“We have increased our membership by 120% since Vodafone first came on board in 2009. Last year we saw a 15% increase and in 2014 we already have 1,000 more members than we had 12 months ago.”
“Vodafone’s sponsorship for another three years will be key to helping us continue growing as an organisation and serving our members.”
