
We asked this week’s Friday Forum Panel of Bernard O’Byrne (BO’B) CEO of Basketball Ireland, Joe Mooney (JM) from Pembroke Communications, and Rob Hartnett of Sport for Business their views on what he will be like…
Do you think Brian O’Driscoll will be a success as an analyst on BT Sport’s Rugby Coverage?
BO’B: Absolutely no doubt. He is intelligent, articulate and knowledgeable. The crucial thing for an analyst is to tell it like it is, no couching truths in diplomatic vagueness. The audience is informed and will spot when a person is holding back on his real opinion.
RH: He’s a great addition and will benefit in the first season by being used mainly on the Aviva Premiership and the Champions’ Cup matches that will mostly involve English teams. That’s the way the split between BT Sport and Sky Sports is likely to play out once the TV fixtures are announced. He needs to avoid the danger of being too ‘chummy’ around his former team mates, while bringing real insight into why and how a particular phase of play unfolded. BT Sport will provide the technology and he will be key in translating the action for the audience.
Should he have learnt a bit more at Newstalk first or is he right to go for multiple outlets while he is such a ‘hot property’?
JM: While O’ Driscoll will always be a ‘hot property’ in rugby circles, I feel that this is the right time to jump into the media landscape as he is at his most relevant having just finished the game as a player. Due to the fast moving nature of professional sport, in a few years he could be in danger of being slightly out of touch (especially given the IRB’s propensity for rule changes!). You see it now with the likes of Paul Merson & other former soccer players being lambasted for their traditional views where as the likes of Gary Neville is lauded for his understanding & in depth knowledge of the game.BO’B: Right to go. I listen to Newstalk regularly but I actually thought that it was not a good fit for BO’D, a bit too laddish and lightweight from time to time.
RH: The media and the audiences are very different and this is the equivalent to his having seen a small gap in a back line for Leinster and Ireland. You have to take your opportunities and make the most of them. Clare Balding has shown that combining different jobs can add rather than take away from your effectiveness and while Newstalk might have hoped for a little longer window as his sole outlet it’s a double job that he could not turn down.
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Who are the three sports stars who you feel have made the most successful transition to the world of broadcasting?
JM: Ronan O’ Gara (needs to be on more though!) Senan Connell, Will Greenwood
BO’B: Gary Neville & Jamie Carragher – most unlikely duo but absolutely great and hugely enjoyable. Paul McGinley – a real breath of fresh air to golf commentary and analysis.

All our participants in the Friday Forum are full members of the Sport for Business community. To learn more about membership click here.
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