Ulster Rugby has signed a four year extension to its long term partnership with BT. The company, with a significant base in Belfast and a presence in rugby through BT Sport will continue to be the clubs Official Communications Partner through to at least the end of the 2018/19 season.
The BT Sport logo will retain its prominent position on the Ulster Rugby shirt sleeves for all friendlies, the European Rugby Champions Cup and Guinness PRO12 matches as well as retaining its significant brand presence at Kingspan Stadium, the home of Ulster Rugby.
The new jersey for next season will see Kingspan take the front of jersey while Bank of Ireland will move to a less prominent position.
Both those brands signed their own four year deals earlier this year and were followed by a deal with Heineken for pouring rights at the new Kingspan Stadium over the same period.
“BT has been a dedicated partner for not only Ulster Rugby and our professional players, but also for our thousands of supporters by creating exciting opportunities on match nights via the BT Cross Bar Challenge, the BT Speed Test and BT Tweet Seats” said Ulster Rugby Business Development Manager Phillip Polack yesterday.
“Ulster Rugby is thrilled that these supporter opportunities are set to continue and many new initiatives will be in place for at least another four years, as provided by one of our most valued partners, BT, to whom we share many values and the highest of ambitions.”
“We are delighted to continue our partnership with Ulster Rugby, demonstrating the commitment of both BT and BT Sport to the game of rugby and to supporting Ulster’s continued growth at a provincial and international level,” added Peter Russell, General Manager, BT Business in Northern Ireland.
“Over the past three years, we’ve built a strong relationship with Ulster Rugby that has successfully delivered on each of our ambitions for the partnership. In that time, both brands have evolved.”
“Ulster has proven itself to be a leading light in professional rugby with its progressive and ambitious plans, while BT has transformed the sports broadcasting landscape with the establishment of BT Sport and our continued innovation in communications technology.”
“As we begin this new long-term partnership we look forward to reinforcing our commitment to Ulster Rugby and bringing the game of rugby closer to the fans, to our employees, to our customers and our suppliers.”
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