The National Dairy Council is stepping up its association with Rugby through taking on exclusive sponsorship of RTE’s Radio coverage of the Rugby World Cup as well as the TV, online and radio coverage of the build up to the tournament.
TV3 will have exclusive live TV coverage of the tournament and have signed a €350,000 sponsorship deal with Land Rover for coverage around the programming they will produce.
RTÉ Radio 1 is the official Rugby World Cup 2015 radio broadcaster in Ireland, and will have exclusive live commentary on all of Ireland’s games in the tournament as well, or perhaps even including the Rugby World Cup Final.
The National Dairy Council will also apply across Rugby World Cup 2015 coverage on RTÉ Digital and encompasses RTÉ2’s broadcast of Ireland’s Rugby World Cup 2015 warm up game against England next weekend.
Cut-through
“Offering cut-through across all platforms under one brand is RTÉ’s unique offering to the market,” said Dermot Rigley, Commercial Manager, RTÉ Media Sales.
“Rugby World Cup 2015 remains on RTÉ Radio and the National Dairy Council has secured a powerful association with our Rugby World Cup coverage. Incorporating Ireland’s warm up games, this deal is now across all of RTÉ’s market-leading platforms – RTÉ television, RTÉ radio, RTÉ Player and RTÉ.ie.”
“This partnership is a great endorsement of RTÉ Sport’s output and its powerful audience reach and we’re delighted to welcome the National Dairy Council on board”.
“The exclusive sponsorship plays a central role in the National Dairy Council’s ‘Win with Dairy’ autumn marketing campaign which builds on the association with our rugby ambassadors Rob & Dave Kearney and highlights the positive role that milk can play in sports nutrition.”
