The European Tour group has signed a new multi-year agreement with Five9, a leading provider of cloud contact centre solutions.
As part of the partnership, the Tour will benefit from industry-leading cloud contact centre solutions, focusing initially on developing an AI-powered Five9 Intelligent Virtual Agent (IVA) and online chat function to provide a digital concierge service to players, corporate partners and fans.
Five9 will also leverage the partnership to continue its growth in the European market by working with the Tour on a corporate hospitality programme, unique branding assets and the co-development of digital content for distribution across the season.
Five9 branding will be visible on tee boxes and greenside at several key tournaments including the Horizon Irish Open to be played at Mount Juliet.
“The European Tour group is well known for delivering innovative, engaging experiences for its fans and players, and we are honoured to be a partner as they continue to transform the use of technology in sport,” said Genefa Murphy, Chief Marketing Officer of Five9.
“We look forward to working closely with the Tour to develop a world-class AI-driven digital concierge service, as we expand our international footprint and enjoy new opportunities to connect with our customers, partners, and employees through this partnership.”
“We have seen a significant transformation of our IT infrastructure in recent years and a willingness to embrace new technologies,” added Michael Cole, Chief Technology Officer at the European Tour.
“For example, we are now 100% cloud-based as an organisation and contactless at tournaments. I’m proud to say that we are now seen as a leader in the use of technology in sport, and partners have been key to getting us there. With Five9, we are adding another industry innovator to our partner community.”
“Five9’s technologies can help further reduce complexities in our operations and improve how we communicate with our players, partners and fans,” said Max Hamilton, Commercial Director of the Tour.
“We will also be using our global reach to help drive new business growth for Five9 across its target markets. We can’t wait to get started.”
Five 9 join Fortinet, Velocity Global and Zoom as Global Technology Partners with the Tour, alongside DP World, Rolex, BMW and Emirates.
