Irish audiences will be able to tune into the Pittsburgh Steelers upcoming NFL preseason games on the video streaming service GAAGO.

The GAAGO platform is a joint venture between the GAA and RTÉ providing live and on-demand sporting action to Gaelic Games enthusiasts and now will be used for the first time to stream Steelers games to fans across the island of Ireland.

GAAGo has also provided the technology behind the streaming of games from the United Rugby Championship and the League of Ireland.

The three Steelers games against the Tampa Bay Buccaneers, Buffalo Bills, and Atlanta Falcons will take place in August and will be available to both existing and new GAAGO subscribers. Fans who do not yet have a GAAGO subscription can create an account and watch the Steelers pre-season games. GAAGO subscribers can watch the games live or stream for a period of 72 hours after full-time.

The streaming announcement is the latest piece of activity from the Steelers in the Irish market having been granted rights to expand their brand and activities in Ireland, as part of the NFL’s ‘Global Markets Program’.

Earlier this year, the Steelers launched a dedicated Irish Steelers podcast along with Irish social channels offering unique content for Irish fans. A Steelers in-market event is due to take place later in the year with a fan watch party.

“The streaming of the Steelers pre-season games is part of our commitment to serve our existing Irish fans as well as offer new fans the chance to engage with the sport potentially for the first time,” said Dan Rooney, Director of Business Development and Strategy at the Steelers.

“The Steelers are delighted to offer the games free of charge to everyone in Ireland.”

“We are excited to bring the Pittsburgh Steelers pre-season games to audiences on the island of Ireland and to add to the rich array of content available through GAAGO,” added Noel Quinn, Head of GAAGo.

“Fans who have never used the platform before can simply sign up and stream these games.”

Sport for Business Perspective:

We have been fans of the GAAGo model since its creation and it is great to see it bring on board more sports and a wider audience.

The partnership between the GAA and the Pittsburgh Steelers is coming to life in a variety of ways, all of which will be positive for both sides.  

The staging of an NFL game in Dublin, at Croke Park, has to be a very real possibility now and what an occasion that would be.