Louise Cassidy is the Director of Marketing and Communications at the FAI. She was appointed to the role in June 2022 and leads out on all areas of marketing and communications.

She joined the Association having been Head of Grocery Marketing at Dunnes Stores. She had been there barring a short spell at Tesco Ireland, since 2011.

With experience working with some of Ireland’s most iconic brands, she now spearheads the evolution of the Irish football brand, establishing it on the international stage and shining a light on the development of the sport from grassroots up to the national teams throughout Ireland.

In the past year that has included a rebrand of the FAI and the creation of the Ireland Football brand as well as a dynamic rebranding and colour coding of the three elements of the SSE Airtricity League of Ireland.

She is an honours graduate with a Business and Management Degree from The Dublin Institute of Technology and followed this with a First Class Honours Degree in Marketing from the UCD Michael Smurfit Business School.

She is a Guest speaker at the 2023 Irish Sport on Social Media Conference on November 24th.

See who else has been named on the list alongside Louise Cassidy by clicking on the image below.

 

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See who else has been included so far on the list for 2023

This is the 11th edition of our Sport for Business listing of 50 Women of Influence in Irish Sport.

Read more about the list and nominate who you think should be a part of it in 2023.

We are proud to publish the list in partnership with AIG, an organisation that has pledged its commitment to equality in its partnerships with Gaelic Games, Tennis, Golf, and more, for whom “Effort is Equal” and with whom we have ambitious plans to extend the reach of this annual celebration of the Women who are making a difference.

This year’s list will be drawn as before from the worlds of leadership, partnership, storytelling, and performance.

We began this journey in 2013 when challenged that we would never be able to produce a list of twenty Influential Women in Irish Sport. The 20 stretched to 30, then 40 and 50 and it still does not do justice to the talent that is out there.

This year once more, to keep things fresh we will step up again, raising the number of new entrants to at least 40 percent of fresh names from last year.

It will be the hardest part to have some names replaced but if it was too easy it would be of less value.

The list we will build over the coming weeks is a snapshot of those women who are making a mark on how sport is played, consumed, grown, and delivered.

They are part of making the role of women in sport unexceptional by being exceptional in what they do.Â