SoftCo has today announced the extension of its lead sponsorship for the Ireland Women’s and Men’s Senior Hockey teams and the Ireland U21 development squads to the end of 2025.
SoftCo will also extend its support for the ‘Goalie Club’, which is supporting the development of the next generation of world class Goalkeepers and Coaches with digital training content.
The announcement was made at SoftCo’s headquarters in Leopardstown by two of Ireland’s hockey Olympians Katie Mullan, captain of the Women’s senior team and David Harte, Ireland Men’s goalkeeper and two-time world goalkeeper of the year.
SoftCo’s partnership with Hockey Ireland started with the 2018 World Cup, where the Women’s Senior team famously won a silver medal. In 2022, SoftCo extended its commitment to include the Men’s Senior Team, who have just qualified for the Paris Olympics and who are playing against the world’s elite nations in the FIH Pro League series 2023/24, currently in India.
This extension will take the current partnership with Hockey Ireland up to the end of 2025.
“We are thrilled to extend our support as Irish hockey is growing and experiencing great success at international level,” said Susan Spence, co-founder of SoftCo.
“In a reversal of last time, the men qualified in a nail biter, and it was heartbreak for the women. However, there is a new generation coming through which is really exciting for the future. We love supporting these fantastic teams.”
“SoftCo exemplifies what it means to be a great partner,” added Anne McCormack, CEO of Hockey Ireland.
“They have supported us when it mattered and they joined with us building for the future and identifying areas for specific support and positive impact.”
“This multi year commitment allows us to plan, manage our growth and set goals. We are playing at the highest level of the international game and we want to maintain and improve on that.”
“It’s the support of our partners and sponsors that allows us to remain so competitive. Currently, we are focussed on the Men’s participation in this year’s Paris Olympics, we are looking to have our Senior Women qualify for next season’s FIH Pro-League but we are also planning for the future so we can continue to compete at the highest possible level, including LA 2028.”
“We have had a long standing very loyal relationship with Softco, so it’s fantastic that they are continuing their sponsorship for another two years,” said Katie Mullen.
“We know that their support has been invaluable on our journey allowing us to train and compete at the very top level with extensive backing.”
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