We can only hope that there will be no need to trial the company’s products when CelgenTek, an orthopaedic healthcare specialist sees its branding carried into Champions’ Cup action on the Munster Rugby shirts next Saturday January 16th.
The company is the third annual winner of Bank of Ireland’s Sponsor for a Day promotion where small or early stage local businesses have an opportunity to win a marketing package that would normally be the preserve of the biggest brands.
The game that will be broadcast live on Sky Sports giving the company exposure way beyond its Shannon base.
Other elements to the €50,000 prize include pitch signage, corporate hospitality for ten guests, a match programme advert and photographs with the team.
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CelgenTek is only 18 months old but is already making waves with its range of products including bone cement and frames for use by surgeons in maintaining stability in limbs when they are being treated or operated on.
“Having our company logo on the Munster jersey, on show in Thomand Park and around the world, is a very exciting prospect,” said Pierse Danaher, Finance Director at CelgenTek.
“We are proud to be associated with the excellence that is Munster Rugby which encompasses the value of hard work, dedication and going the extra mile for the win. We would like to thank Bank of Ireland, Munster Rugby, The Ray D’Arcy Show and importantly everyone who took the time to vote for us for giving us this unique opportunity to help us grow our brand awareness.”
“The Sponsor for a Day competition provides massive brand exposure which will help to enhance awareness of CelegenTek’s product offerings on an international stage,” added Declan Galvin, Head of Small Business at Bank of Ireland.
“The competition continues to grow and we received a very high number of entries from companies across all industries, showing that entrepreneurial Ireland is really thriving. I congratulate CelgenTek and I know that they will benefit significantly from the initiative.”
Image credit: Donall Farmer / Inpho.ie
