Indian Summer for Irish Cricket
Shapoorji Pillonji is a name that few in Ireland will be familiar with but it is central to what is one of the largest and longest term sponsorship deals that Irish sport has ever signed…
Read More
Category: News Members
Women’s Sports Sponsors on the Pitch
“There’s a change afoot in how women’s sports are viewed in the marketing mix” An article in today’s Irish Times illustrates how smart companies are getting involved…
Read More
World Class Reach – GAAGo in the Spotlight
An exclusive interview with GAA Media Rights Manager Noel Quinn on how the GAAGo sponsorship of this year’s All Ireland Football Championship was conceived and delivered…
Read More
Handball Scoring in Dublin
The European Handball Federation Congress is taking place in Dublin this weekend. We find out some things you need to know about a sport played by 10 million across the continent…
Read More
Cricket’s Major Breakthrough
Cricket Ireland announces a major new sponsor today. It will be with a major multinational company and be one of the longest single contract deals ever in Irish sport…
Read More
Food Fuel – Supervalu and the GAA
A look back on how SuperValu have closely tied this summer’s sponsorship of the All Ireland Football Championship to the theme of quality Irish food…
Read More
Aer Lingus Fly Ryder Flag
Aer Lingus are playing a timely promotional card with Paul McGinley as next week’s Ryder Cup looms on the horizon…
Read More
Daily Video – Brady Baby
Good marketing catches you unawares, delivers the unexpected and gets people talking. Cadbury has put Eamon Dunphy and John Giles into a regular set up but with a less than normal development in their latest ad…
Read More
Pay the best to attract the best…
Jonathan Sexton’s return has prompted new questions over the role of personal philanthropy. We take a look at why it all adds up, and why it should not be looked on disdainfully…
Read More
Making Connections – Eircom and the GAA
Eircom refreshed their approach to sponsorship of the All Ireland Football Championship in 2014. We caught up with Sponsorship Manager John Anslow to find how it has worked…
Read MoreSport for Business Events
Secure Your Place Now
Daily Bulletins
50 Women of Influence 2025
Industry Events Calendar
Sport for Business Podcasts
LATEST NEWS
In the Best of Company
Sport for Business Jobs in Sport
TV and Streaming Guide
Access for Members
Explore Membership Options
30 Under 30 for 2025
Sport for Business Sustainability
