Branding at live events is the most important element in engaging with customers that are likely to buy a brand or service. A new survey by Adweek in the US shows sport scoring well compared to other forms of sponsorship…
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The ‘amazing power of sport’ and a growing awareness in Ireland of the benefits from corporate and individual ‘giving back’ are an obvious match. Yesterday we explored how the two could be more closely aligned…
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The GAA has relaunched ‘Off the Booze and On the Ball’, an initiative for players and members to adopt a healthy start to 2014 through giving up drink for a month and taking up a physical activity…
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The latest in our series of articles looking at how sports clubs are managing in the current...
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Aer TV will show a double header of live Premier League Basketball from Limerick this Saturday night, including the mens and women’s team from UL. It’s another step forward for online sports broadcasting here.
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The next Sport for Business Members’ Round Table will take place tomorrow morning be on issues surrounding the ways in which sport can seek to be a stronger beneficiary of philanthropic giving…
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Sportscover, an Australian specialist sports insurer has signed a four year deal with UK Sport to deliver specialist knowledge around preparation for major events…
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JD Wetherspoon hopes to open up to 20 pubs across Ireland over the next five years, investing €50 million. Last year’s record profit in Britain was put in large part down to the success of sporting events…
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Rory McIlroy and Oakley have reached an out of court settlement in one of the legal case that the Ulster golfer has been engaged in through 2013. The case between himself and Horizon Sports Management continues…
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The irish Equine Centre in Kildare and Queens University Belfast have won a major €1.2 Million research project in the battle against doping in sport…
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