GAA Stars Pedalling for Charity
GAA stars and members of the public will be hoping to raise over €100,000 to help fight breast cancer when they take part in the third Race the Rás as part of the An Post Rás in May.
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Alcohol and Sport back in Spotlight
The relationship between Ireland and Alcohol is deeper than would be affected by a ban on alcohol sponsorship of sport. Awareness and education are central to the positive impact sport can have, but they require investment.
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New style of branding underfoot
With pressure on schools and colleges to provide top class sports facilities but with less and less direct funding, a trend in the US may well have benefit if crossing the Atlantic.
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Women’s Sport Funding Drops Again
Funding through the Women in Sport programme has fallen again for 2013. The drop of around 5% applies across all sports who received grants under the scheme and is most harshly felt in the absence of commercial partnership support.
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Fan Pic an Irish Success Story
Aviva used its advertising space at the FIFA World Cup Qualifier against Austria to promote its Fan Pic, an experience that lengthen’s a fans engagement with an event and is proving a real Irish success story.
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BT Bale Deal Signals New Shift
Tottenham star Gareth Bale has broken new ground by signing a broadcast ambassador role with BT Sport, another signal of their serious intent to go toe to toe with Sky Sports in the premium TV sports market.
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Creases, Quivers to the Fore in Funding
How Cricket and Archery proved to be winners in the core grant funding announced by the Irish Sports Council and which two of the main sports outside the ‘big three’ saw a small increase as well.
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Funding Sport and Fighting Corruption
Benoit Keane’s view of the value of rights, the benefits of pooling and the dangers of corruption through unregulated betting provided much food for thought at the EU Conference on Sport hosted in Dublin in March.
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Prize Boost at Punchestown
The success of Irish trained horse at this year’s Cheltenham Festival is to be celebrated in financial style at Punchestown with news that overall prize money for winners over the five days is to increase by €200,000.
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Commercial Changes in GAA
Change to rules on the field grabbed the attention at the GAA Annual Congress but it is changes to how sponsorship is handled that may have the greater long term impact for the Association.
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