Unleashing the power of analysis
The Premier League is back and the Champions of last year are opening a window on the business style analysis that takes place off the pitch enabling the making of good decisions on it.
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Category: News Members
Making sponsorship relevant
Find out how a major international bank made its relationship with Rory McIlroy work well for its customers, and set the bar on how to plan for and handle the success of a sponsorship.
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Rugby World coming to play?
A bid to host the Rugby World Cup in 2023 moved a step closer over the weekend when the GAA Central Council agreed to put a proposal to next year’s congress on allowing access to essential grounds.
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Building sport through characters
Creating breakthrough interest in different sports, and maintaining it in established ones is more than ever about the characters on the sporting stage, not the stage itself. We look at the importance of the human narrative in sport.
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Euro Tour heading for Dun Laoghaire
Some of the fastest racing boats in the world are coming to Dun Laoghaire next month. They bring with them a five day festival, inshore and offshore racing and an exclusive opportunity for Sport for Business members.
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Time shifting gathers pace
The shifting of major events from traditional time slots is happening with greater frequency with another major horse race moving later. What are some of the reasons for dabbling with tradition and are they working?
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The Women’s Olympics
2012 was the Olympic Games at which women finally achieved parity of participation and, if anything, an advantage in terms of interest over men. How can that translate to greater commercial support and return?
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Paralympics Marketing Boost
‘Thanks for the warm up’. That is how British broadcaster Channel 4 has promoted coverage of the upcoming Paralympic Games. Commercial partners there and in Ireland are gearing up their support strategies.
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Paralympics moves centre stage
The London 2012 Paralympic Games looks like being the first to sell out with over 2 million tickets already sold. It also promises to be transformational for people with disability. Ireland will be a leading player.
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You have been watching…
Viewing numbers for the Olympic Games have smashed previous records in Britain, seen 3.5 million people tune in across Ireland and define digital broadcasting. Here are the top 10 moments on the BBC.
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