The Women’s Olympics
2012 was the Olympic Games at which women finally achieved parity of participation and, if anything, an advantage in terms of interest over men. How can that translate to greater commercial support and return?
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Category: News Members
Paralympics Marketing Boost
‘Thanks for the warm up’. That is how British broadcaster Channel 4 has promoted coverage of the upcoming Paralympic Games. Commercial partners there and in Ireland are gearing up their support strategies.
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Paralympics moves centre stage
The London 2012 Paralympic Games looks like being the first to sell out with over 2 million tickets already sold. It also promises to be transformational for people with disability. Ireland will be a leading player.
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You have been watching…
Viewing numbers for the Olympic Games have smashed previous records in Britain, seen 3.5 million people tune in across Ireland and define digital broadcasting. Here are the top 10 moments on the BBC.
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Britain confirms sports funding
The British Government has confirmed its level of sports funding for the next four years. Such forward planning is essential to success, as is the sometimes seemingly harsh stick and carrot approach to funding.
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Six Gold themes from London 2012
From volunteers to stars, old to new media, the joy of new sports dicovered and classic methods of preparation vindicated, the London Olympics were a wonderful occasion and can be used as a valuable source of knowledge.
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Dream bold, work hard, Gold reward
A personal reflection from London on Katie Taylor’s wonderful achievement and how we must work to ensure those who follow can achieve the same.
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Royal Mail wins Gold for imagination
The Royal Mail has been winning acres of coverage and engagement with its simple idea of painting a gold post box in the home town of each Olympic Champion for Team GB. Could it work for an Post in Bray?
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Economy forces Killarney to plan for par
Killarney Golf Club has indicated the troubles facing the golf business in Ireland by calling in Deloitte to plan a three year roadmap to get the club through difficult trading circumstances.
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Ireland’s Boxing Heroes
Today could be a red letter day for Irish Olympic history. On the 20th anniversary of Michael Carruth’s Gold from Barcelona, Paddy Barnes could secure our fourth medal and Katie Taylor’s semi will stop the nation.
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