Pepsi has released its new football content with a focus on the Women’s game as much as the Men’s.
Yes, stalwarts like Lionel Messi, Paul Pogba and a throwback Ronaldinho are among those popping cans and showing off their skills but there is much time given over to England star Lucy Bronze and to Iqra Ismail the coach of Hilltop FC.
There is a high fashion and entertainment feel to it, matching the increased merging of sport and lifestyle in the brand messaging.
“We champion talent both on and off the pitch, always looking to bring unique, exciting campaigns that the world loves to see and be part of,” said Pepsi Global Marketing Director Michael Walford.
“This year, we’re recognising the beautiful game as it is today – from the iconic to the up and coming – celebrating how everyone is building the game together.”
Sport for Business Perspective
We know that TikTok has ambitious plans to promote the tournament like has never been possible and to reach a wider audience than the Women’s game has ever seen. This new look is a great addition to the look and presentation of the sport and it will be exciting to see it develop over the course of the coming weeks.
